Baby Food

Kraft Heinz Co ranked sixth in the global dairy products and alternatives industry in 2022, focusing mainly on the US market. To strengthen its position in the market, the company is implementing a transformation strategy. It is renovating its…

Yili is the fourth largest dairy player in the world, with the majority of sales in China, also with presence in Asia Pacific countries such as Singapore, Uzbekistan, etc. The company has experienced steady growth in recent years. Key drivers include…

As an international leader in dairy, Danone has achieved sustained value growth in the face of challenging economic conditions. It has demonstrated resilience by introducing innovations across its core categories, while its yoghurts performed well in…

Mengniu is the fifth largest dairy player in the world, with significant sales of dairy products in China. The company has benefited from market momentum after the COVID-19 pandemic, as dairy products – especially drinking milk – are believed to be…

Baby food is set to see value sales rise in current terms in Vietnam in 2024, while volume sales are expected to stagnate. Value sales have been bolstered by the rise in consumer health awareness, with demand for products that enhance the functioning…

Baby food is expected to register both healthy current value and volume growth, with a rising birth rate supporting volume sales. While inflation is still high, it is easing. In addition, the increasing numbers of women in the workforce is also…

Prepared baby food in Uruguay continues to be the poorest performer in retail volume terms in 2024, following its weak performance in 2023. The category remains severely underdeveloped, largely due to a significant lack of interest from parents who…

Baby food continues to show a relatively weak recovery in retail volume terms in 2024 when compared to other categories within dairy products and alternatives. Sales of baby food plummeted in 2022 as a significant number of women and children fled…

The average retail current unit price of baby food in Turkey continues to spike in 2024. Baby food is, therefore, less affordable during a period of very high inflation in Turkey. This is causing sharp increases in retail current value growth, but…

In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and…

With adult nutrition trends continuing to trickle down in the US, and with concerns over a lack of legislative standards for infant nutrition, demand in baby food continues in the direction of “natural”/organic, functional ingredients, and “clean…

Retail volumes of baby food in the UK continue to be significantly impacted by persistent inflation. Demand in 2022 witnessed some recovery from pandemic-induced disruptions, with noticeable retail volume growth in milk formula. However, inflation…

Low birth rates continue to negatively impact the performance of baby food in the United Arab Emirates. Although most families have now returned to the United Arab Emirates, the socioeconomic revival of 2023 brought rising prices across all products…

Baby food failed to display the same degree of dynamism as many other categories within dairy products and alternatives in 2023, due to the falling birth rate. While family is still of utmost importance to Filipinos, women are increasingly pursuing…

In 2024, baby food in the Netherlands recorded a decline in retail volume sales and a rise, if much slower than in 2023, in retail current value sales. The major drivers of retail value growth were the further increase in the average unit price, as…

The falling birth rate in the Czech Republic is curbing volume sales of baby food in 2024. The birth rate reached an historic low in 2023 thus reducing the potential consumer base for baby food and baby products. Consumers have been dealt a further…

Despite an improving economy, the market for baby food in Thailand is set to see slower growth in retail volume terms in 2024, when compared to the previous year. Milk formula, the dominant segment in terms of sales, continues to faces challenges due…

2024 is the Year of the Dragon in Taiwan. According to tradition, whenever it is the Year of the Dragon, the birth rate in Taiwan tends to increase, because Taiwanese parents generally believe that people born under the dragon sign are said to be…

Baby food has continued to report growth in retail volume and value terms in 2024 despite the challenging economic environment. Milk formula has experienced stronger growth in current value terms than volume terms in 2023 and 2024 due to the effect…

Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…

Amidst the general downward trajectory in retail volume sales of baby food in Spain, spurred by the slowing birth rate, strong price increases in 2022-2023 led to more significant drops in demand in these years. In 2024, baby food in Spain is…

Baby food is set to continue to exhibit growth in retail current value terms in South Korea in 2023, with some variations observed at the category level. This increase in value sales can be attributed to inflation-induced p rice rises, as when…

The average unit price of milk formula is set to see a double-digit rise in 2023 overall, due to inflation and rising production costs. The rising unit price of milk formula is set to result in a retail volume decline for this category in 2023, as…

Milk formula is contracting in volume terms overall due to the declining birth rate and stronger promotion of breastfeeding. Much of the latter has been facilitated by the establishment of a special association that supports breastfeeding. There is…

Retail volume sales of baby food in Slovakia saw a modest contraction in 2023. While the category was fairly resilient to the impact of price increases, due to the fact parents are accustomed to prioritising the health and wellbeing of their…

The ethnic Chinese majority in Singapore, which accounts for around three quarters of the population, has the belief that children born during the auspicious zodiac Year of the Dragon in the Chinese zodiac calendar will harbour beneficial traits and…

Baby food is witnessing robust growth in retail volume and current value terms as consumers return to their pre-pandemic lifestyles. Parents are spending less time at home and therefore have more limited time for cooking children’s meals. At the same…

The retail market for baby food in Saudi Arabia has seen a consistent decline in volume over the review period, largely due to the country’s decreasing birth rate. This trend is significantly influenced by government initiatives that promote family…

In 2024, baby food remained heavily influenced by the high cost of living in Romania. Although inflation began to fall, distribution and production costs remained high in line with high energy and fuel costs. Companies have suffered due to…

High inflation and a sharp rise in the cost of living, including increased food prices, led to a reduction in purchasing power and basic products were in greater demand in 2023, including when it came to baby food. This pattern has continued in 2024,…

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…

Baby food is expected to register both healthy constant value and volume growth. With society being fully opened up, young parents appreciate the convenience of baby food. Milk formula continues to account for the vast majority of value sales, with…

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

Overall, baby food in Norway is projected to see a further moderate decline in retail volume sales in 2024, although “other” baby food and milk formula are set to buck this trend. In retail current value terms, baby food is expected to see strong…

Though current value is expected to increase in baby food in North Macedonia, volume sales are expected to fall due to a falling birth rate. That being said, there are clear signals of premiumisation within baby food. For instance, parents are…

In 2024, baby food in Nigeria is experiencing a decline in volume sales as consumer purchasing power has been severely affected by high inflation. The significant rise in prices across brands within this category has reduced affordability, leading…

Baby food in New Zealand, including milk formula, remains fairly resilient in the face of inflation as parents will typically sacrifice other areas of their budgets before reducing their spending on their child’s growth and wellbeing. However, the…

The Moroccan baby food market is expected to continue to decline in retail volume terms in 2024. This is being driven by a significant drop in the country’s birth rate, exacerbated by factors such as high inflation, rising unemployment, and general…

Baby food in Mexico, including milk formula, is experiencing slowing growth rates, although these remain positive. This trend is primarily due to demographic changes in local society. Couples are having fewer children, delaying parenthood to focus on…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

The market for baby food Lithuania is set to register modest growth in retail volume terms in 2024, following the flat performance of the previous year. Demand is being hampered by a declining birth rate, which has reduced the size of the customer…

Baby food is expected to register a further fall in both current value and volume sales in Latvia in 2024, as a falling birth rate continues to dampen sales. Special milk formula is the only product area that registers value and volume growth, with…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

Baby food is seeing particularly strong retail value sales in Kazakhstan in 2024, while volume sales are lower. These dynamics are attributed to high unit prices alongside stable baseline demand, thanks to the positive birth rates in the country.…

In 2024, milk formula is expected to grow in Japan in retail current value terms, due to price rises seen in 2023, which have continued in 2024, caused by the rising costs of dairy raw materials, packaging, and energy. For example, Meiji Co Ltd and…

The market for baby food in Italy is set to see a significant decline in retail volume terms in 2024, in the context of a continued fall in the country’s birth rate. This can be attributed to a number of factors, including ongoing economic…

Baby food is set to see current value growth in Israel in 2024. Increased prices will play a significant role in driving up value sales. In May 2023, Nutrilon raised the prices of its milk formula by an average of 7%. Other brands increased their…

Sales of baby food in Ireland in 2024 inch closer back to positive gains in retail volume terms, yet still remain in a small negative slump. On the other hand, retail value is better supported by high unit prices created by inflationary pressures.…

The baby food market in Indonesia is expected to remain static in retail volume terms in 2024, continuing the trend of the previous year. Growth is being impacted by the rising trend of breastfeeding in the country, which has had a negative impact on…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…