Baby Food

Retail volume sales growth of baby food in Algeria has slowed slightly in 2024 due to increasing consumer price sensitivity. Indeed, due to surging inflation and declining purchasing power, a growing number of Algerian mothers tend to give family…

In both powder and liquid milk formulas, volume sales declined substantially in Argentina in 2024. Over the review period, milk formula prices increased well above average inflation rates; consequently, these products became too costly for many…

In 2024, baby food in Australia continues to experience weak demand, although retail volume sales declines are easing. Although there has been some recovery in commodity prices, helping to stabilise retail prices and resulting in slower value growth,…

In 2024, baby food in Austria is projected to record a slight drop in retail volume sales (tonnes) and a moderate increase in retail current value sales. This performance is underpinned by higher average unit prices and a still relatively high, if…

While constant value sales of baby food are expected to be unchanged in Azerbaijan in 2024, volume sales are expected to fall. Less births continue to impact volume sales, as the pandemic dampened the birth rate, due to the cancellation of weddings.…

Despite high prices and pressure on consumer purchasing power, baby food registered only marginal volume decline in Belgium over 2024. The solid performance was largely underpinned by rising birth rates, which picked up in 2023 and 2024. Food…

Baby food in Bolivia heavily relies on imports due to a lack of local production, particularly in milk formula products. However, inflationary trends resulting from the domestic context of de-dollarisation have led to rising average import prices in…

The negative demographic trend continues to adversely impact baby food sales in Bosnia and Herzegovina in 2024. All categories experience moderate negative growth in retail volume terms, with the exception of prepared baby food, which manages to grow…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

Baby food in Bulgaria developed positively in 2024 both in volume and current value terms, mainly due to growing consumer awareness about the benefits of industrial baby food in terms of the nutritional value they offer babies and the convenience…

The Cameroonian market for baby food has not escaped the detrimental effects of inflation. The surge in fuel prices, along with substantial increases in the cost of milk and wheat, has been instrumental in driving up the prices of baby food. Both…

Growing health awareness is leading parents to opt for healthier baby food, particularly snacks. Snacking items are also experiencing an uptick in demand due to the higher number of working mothers seeking high-quality, healthy snacks for their…

Health and beauty specialists plays a fundamental role in the distribution of milk formula in Chile, demand for which remains low but stable. Health and beauty specialists tend to offer local consumers a plethora of milk formula options from a…

Since peaking in 2016, China’s birth rate has been seeing a continuous decline, dropping below 10 million for the first time in 2022, and only 9.02 million births recorded in 2023. Although the decline in 2023 was slightly less steep compared with…

The significant decrease in birth rates in Colombia is supressing demand for milk formula. Women aged 20- 29 years are having fewer children or are refraining from starting families altogether. This can be attributed to the expense of raising…

Baby food in Costa Rica is expected to register healthy current value and volume growth, partly supported by continuing population growth. In particular, prepared baby food is expected to perform strongly, as consumers look for convenience. While…

It is expected to be a muted picture for baby food in Croatia in 2024. While current values are expected to increase, constant value growth is expected to be more muted. Volume sales are also expected to be unchanged. Prices continue to rise and…

Despite a slight increase in the national birth rate, the Danish market for baby food is expected to continue its downward trajectory in retail volume terms in 2024. This decline is largely driven by the high cost of living, which has prompted…

Following a volume contraction due to the high inflation rate, which prompted consumers to exercise greater caution with their expenditures, baby food in the Dominican Republic is experiencing renewed growth in both volume and value terms in 2024. As…

Baby food in Ecuador experiences a negative performance in 2024, primarily driven by the declining birth rates that reduce the target audience for these products. This demographic shift is compounded by the ongoing economic crisis, which…

The surge in baby food prices at the beginning of 2024 was caused by a severe shortage of foreign currency and the depreciation of the local currency against the US Dollar. In March 2024, the Egyptian pound was devalued pushing the official exchange…

Baby food registered a moderate increase in current value sales in Estonia in 2024, largely as a result of high average unit prices. Meanwhile, volume growth remained stagnant. Local consumers remained highly price sensitive and prioritised value for…

Baby food in Finland has demonstrated resilience despite a declining birth rate in 2024. Interestingly, fruit purees have become popular as healthy snacks due to their long shelf life and nutritional benefits. However, the negative birth rate poses a…

Retail value and volume sales in baby food remain in a slump in France in 2024, which is mostly attributed to the sluggish birth rates in the country alongside overall inflationary pressures resulting in lower consumer spending power. Added to which,…

Milk formula continues to face significant challenges in 2024 due to declining birth rates in Georgia. Over the past three years, birth rates have been on a consistent downward trend, particularly affecting the standard milk formula category. This…

Baby food in Germany is characterised by stagnation, with retail volumes recording marginal growth in 2024. One notable exception to this trend is powder special milk formula, which is experiencing above-average growth, and stands out as a bright…

The Greek baby food market is projected to experience a decline in retail volume terms in 2024, continuing the downward trend observed in the previous year. While there will be an increase in current value growth, this will largely be driven by…

Baby food is expected to register moderate constant value and volume growth in Guatemala in 2024, with a high birth rate also supporting volume sales. Offerings of milk formula continue to expand and become more segmented, including catering for…

Milk formula in Hong Kong is experiencing a significant shift in consumer dynamics, resulting in stagnant retail sales and demand. Prior to the pandemic, mainland Chinese tourists were the dominant force, contributing approximately 70% of total…

Despite efforts to mitigate costs, manufacturers are facing challenges to keep the price of baby food products affordable in 2024. Consumers are feeling the impact of these price increases, particularly in staple categories such as infant formula and…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…

The baby food market in Indonesia is expected to remain static in retail volume terms in 2024, continuing the trend of the previous year. Growth is being impacted by the rising trend of breastfeeding in the country, which has had a negative impact on…

Sales of baby food in Ireland in 2024 inch closer back to positive gains in retail volume terms, yet still remain in a small negative slump. On the other hand, retail value is better supported by high unit prices created by inflationary pressures.…

Baby food is set to see current value growth in Israel in 2024. Increased prices will play a significant role in driving up value sales. In May 2023, Nutrilon raised the prices of its milk formula by an average of 7%. Other brands increased their…

The market for baby food in Italy is set to see a significant decline in retail volume terms in 2024, in the context of a continued fall in the country’s birth rate. This can be attributed to a number of factors, including ongoing economic…

In 2024, milk formula is expected to grow in Japan in retail current value terms, due to price rises seen in 2023, which have continued in 2024, caused by the rising costs of dairy raw materials, packaging, and energy. For example, Meiji Co Ltd and…

Baby food is seeing particularly strong retail value sales in Kazakhstan in 2024, while volume sales are lower. These dynamics are attributed to high unit prices alongside stable baseline demand, thanks to the positive birth rates in the country.…

In spite of high inflation, both dried baby food and milk formula is expected to register an increase in current value and volume sales. A rising birth rate supports the increase. Value sales for prepared baby food still remains negligible, as it is…

Baby food is expected to register a further fall in both current value and volume sales in Latvia in 2024, as a falling birth rate continues to dampen sales. Special milk formula is the only product area that registers value and volume growth, with…

The market for baby food Lithuania is set to register modest growth in retail volume terms in 2024, following the flat performance of the previous year. Demand is being hampered by a declining birth rate, which has reduced the size of the customer…

In 2023, baby food is expected to continue to recover from decreases in retail volume sales in the early-to-mid review period. However, the growth in demand is predicted to be moderate, with retail volume sales in 2023 slightly lower than at the…

Baby food in Mexico, including milk formula, is experiencing slowing growth rates, although these remain positive. This trend is primarily due to demographic changes in local society. Couples are having fewer children, delaying parenthood to focus on…

The Moroccan baby food market is expected to continue to decline in retail volume terms in 2024. This is being driven by a significant drop in the country’s birth rate, exacerbated by factors such as high inflation, rising unemployment, and general…

Baby food in New Zealand, including milk formula, remains fairly resilient in the face of inflation as parents will typically sacrifice other areas of their budgets before reducing their spending on their child’s growth and wellbeing. However, the…

In 2024, baby food in Nigeria is experiencing a decline in volume sales as consumer purchasing power has been severely affected by high inflation. The significant rise in prices across brands within this category has reduced affordability, leading…

Though current value is expected to increase in baby food in North Macedonia, volume sales are expected to fall due to a falling birth rate. That being said, there are clear signals of premiumisation within baby food. For instance, parents are…

Overall, baby food in Norway is projected to see a further moderate decline in retail volume sales in 2024, although “other” baby food and milk formula are set to buck this trend. In retail current value terms, baby food is expected to see strong…

Health and beauty specialists have increasingly become the preferred retail channel for baby food in Pakistan in 2024. Their reputation for offering high-quality, health-oriented products resonates with the priorities of parents who are keen to…

Baby food is expected to register both healthy constant value and volume growth. With society being fully opened up, young parents appreciate the convenience of baby food. Milk formula continues to account for the vast majority of value sales, with…

Baby food in Poland is seeing value sales supported by high prices and government incentives in 2024, while volume sales remain in a slump. In light of overall inflationary pressures, the government in the country has increased financial support for…