Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…
In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.
Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…
In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…
Bath and shower in Turkey experienced double-digit growth in 2023, This strong increase was largely due to inflationary pressures, however, as volume growth was more muted.
Bath and shower in Denmark continued to see demand patterns normalise in 2023 following the dynamic sales increase caused by the COVID-19 pandemic in 2020. Retail volume sales declined although overall consumption remained above pre-pandemic sales in…
Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…
Although volume sales continued to decline in bath and shower in France in 2023, slow current value growth was seen. This was driven by positive value performances across key categories, including body wash/shower gel, liquid soap, and intimate…
Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…