Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real value terms was much stronger in 2023 than a year earlier, however, with 2022 particularly badly hit by the high inflation being seen across many markets in the region. Positive growth is expected to continue being seen over the forecast period.
This report comes in PPT.
With consumers in many countries increasingly looking for natural ingredients, Shiseido’s Ulé brand is pioneering a digital product passport on its new C-Bright serum. Digital product passports act as virtual profiles for tangible goods, with C-Bright serum’s digital product passport detailing everything from its ingredient composition to the processes behind its manufacturing processes, offering consumers a clear view of its lifecycle.
Developed in collaboration with leading dermatologists, L'Oréal’s free, clinically-validated Spotscan diagnostic tool targets individuals dealing with acne. By analysing three selfies, Spotscan assesses and rates skin imperfections, offering personalised skin care recommendations from L'Oréal’s La Roche-Posay brand.
While the e-commerce share remained strong in 2023, at almost 18% of retail value sales, there was a clear move back to in-store shopping in Western Europe in this year. Health and beauty specialists were the main beneficiaries of this, with this channel’s share back up to 43% in 2023, albeit still a little short of its pre-pandemic level.
Social media continues to play an increasingly important role in the promotion and marketing of beauty and personal care products, with consumers looking for opinions on individual products and sharing their own experiences. Videos on platforms such as TikTok continue to gain in importance, with local and international celebrities using and demonstrating various cosmetics, which is becoming a stronger shopping inspiration than traditional advertising.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!