Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Fragrances in Kazakhstan witnessed a shift towards premium fragrances in 2023. This product area experienced the fastest growth in both volume and value terms during the year. This trend can be attributed to several factors, including a younger,…
Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…
While depilatories in Kazakhstan continued to show value growth in 2023, it was at a more moderate pace compared to 2022, when significant price increases due to supply chain disruptions were observed. This stabilisation reflects a recalibration of…
Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been…
Deodorants in Kazakhstan witnessed steady growth in volume terms in 2023. This can be attributed to active promotion by manufacturers and an expanding consumer base. The influx of immigrants into the country has contributed to this rise. Despite…
Colour cosmetics turned in a positive performance in Malaysia in 2023, with volume and current value sales rising robustly. Premium colour cosmetics enjoyed strong growth thanks to the fuller return of shoppers to store-based outlets, which has…
With COVID-19 related restrictions lifted, the colour cosmetics category witnessed renewed saturation in Kazakhstan in 2023. Product ranges are returning to pre-pandemic levels, reflecting a strong consumer desire after a period of limited choice.…
Beauty and personal care in Malaysia continued to rise in 2023, still benefiting from 2022’s lifted restrictions reopened borders. The continued return of tourism and resumption of in-person work and study, as well as increased socialising, had a…
Global geopolitical events in 2023 spurred a shift in investments, with a portion of funds from large companies flowing from Russia to Kazakhstan. This influx of immigrants, businesses that were relocated, and newly recruited personnel bolstered…
Post-pandemic, hand sanitisers continued to see slowed growth within bath and shower in Malaysia in 2023, with a particularly sharp drop in demand from commercial players. Many consumers have turned to liquid soap as its products are generally more…