Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted…
Mass fragrances experienced double-digit growth in current value terms in 2023 due to significant price hikes, although growth remained lower compared to premium fragrances due to the price sensitivity of the target customer group for these products.…
Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in…
In 2023, sales demonstrated another outstanding year in Lithuania with strong double-digit retail value growth and strong retail volume growth in all areas, bar men's mass fragrances and mass fragrance sets/kits.
Overall , it was a muted picture for fragrances in North Macedonia in 2023, with both constant value sales and overall volume sales falling. Continuing high inflation and population decline dampened value sales. Premium outperformed mass, with volume…
Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction…
In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer…
Fragrances in Serbia in 2023 showcased stable performance but encountered notable challenges. A significant development was observed with drugstore chains like Dm introducing low-cost fragrances within their product offerings. Similarly, the…
Premium fragrances recorded high single-digit current value growth in 2023, with retail volume sales being notably slower and impacted by stubbornly high inflation. Mass fragrances declined in in both retail value and volume terms, with economic…
In 2023, the ongoing return to socialising outside the home both at work/school and whilst doing activities had a positive impact on the performance of fragrances in Slovenia. Fragrances are considered an essential accessory by Slovenians, and the…
Fragrances saw further current value growth in the Czech Republic in 2023, with volume sales falling as consumers paid higher prices but left with fewer items in their shopping baskets. The overall positive performance was driven by premium…
In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine…
Consumer demand for hair care in Bosnia and Herzegovina remained stable in 2023 despite the inflationary climate and limitations on consumer expenditure. The resumption of hectic lifestyles and greater social contact following the pandemic has…
In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called…
Towards the end of the review period, local consumers adopted a more personalised, customised approach to their hair care needs. This trend first emerged during the peak months of the COVID-19 pandemic, when many people took the opportunity to…
In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…
Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…
The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…
Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…
In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…