Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…
As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…
In 2023, beauty and personal care in Bulgaria performed noticeably better than in 2022. The relatively high inflation, especially in the first half of the year, led to significant growth in current value terms, with double-digit increases across most…
Due to the relatively high inflation in Bulgaria, mass colour cosmetics continued to grow at a faster pace than premium colour cosmetics in 2023. As the cost of living in Bulgaria remained quite high, people preferred to shop for more affordable…
The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…
In 2023, depilatories in Bulgaria witnessed steady growth in current value terms, driven mainly by unit price growth. Retail volume growth also remained steady even though some consumers made cutbacks to expenditure. An increasing number of girls are…
Fragrances in Bulgaria was hard hit by the COVID-19 pandemic and whilst sales have begun to bounce back, overall volume and value sales have yet to be restored to 2019 levels. The lifting of all pandemic restrictions during 2022 resulted in…
In 2023, styling agents, conditioners and hair loss treatments recorded the strongest current value growth rates in Bulgaria’s hair care category, followed closely by standard shampoos. The emerging trend of ‘in-depth hair care’, along with so-called…
Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This…
Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…