Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sales in baby and child-specific products in Mexico in 2023 were supported by local parents becoming more demanding of quality products for their children’s care. In recent years, new parents have become increasingly aware of their children's…
Sales in bath and shower in Mexico in 2023 were supported by baseline demand. Bar soap remains the best-selling product, but the convenience offered by liquid formats is becoming increasingly attractive to Mexican consumers. Thus, while holding a…
Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD,…
Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the…
Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has…