Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sun care witnessed dynamic current value growth in Morocco in 2023. Dermocosmetics sun care is thriving in Morocco, accounting for the majority of total sun care value sales. Sun care has enjoyed steady development due to the expansion of tourism,…
Skin care witnessed dynamic growth in Morocco in 2023. Dermocosmetics skin care is thriving in Morocco, particularly dermocosmetics facial care, which is achieving a higher level of penetration amongst Moroccan consumers. Dermocosmetic skin care…
Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…
Oral care registered current value growth in Morocco in 2023. Oral care is seeing sales increase largely because of an expanding consumer base, as rising levels of health and hygiene awareness lead to more rigorous and regular oral care regimens.…
Men’s grooming saw current value growth in Morocco in 2023. Men’s razors and blades posted moderate value growth and a slight fall in volumes, due mainly to the maturity of the category. Moreover, the decline in volumes can also be attributed to the…
Mass beauty and personal care saw double-digit current value growth in Morocco in 2023. Mass skin care saw particularly rapid growth, due mainly to the growing popularity of masstige brands. The gloomy economic environment has affected sales of…
Hair care saw double-digit current value growth in Morocco in 2023. Having healthy looking and well-groomed hair is generally considered one of the key aspects of beauty amongst the Moroccan population. Positive sales growth despite the high levels…
Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers…
Depilatories saw double-digit current value growth in Morocco in 2023. Declining disposable incomes in a challenging economic environment prompted many women to lower their expenditure on depilatories, by either trading down to products with basic…
Deodorants saw current value growth in Morocco in 2023. The extremely hot weather during the year, paired with the difficult and crowded daily commute that most men have to experience, resulted in more men purchasing deodorants to carry with them and…