Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
In 2022, the US experienced continued pandemic-related behaviours amidst spiking cases, as well as inflationary-driven price increases that impeded the performance of bath and shower. As consumers grappled with tightening wallets, and traded down to…
In 2023, beauty and personal care in the US posted high single-digit current value growth for the second year in a row, with an improving volume performance. It is a dynamic and fast-growing industry that continues to evolve along with changing…
Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…
Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…
In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…