Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sun care in Austria benefited from the ongoing recovery of travel and tourism in 2023, following the end of mobility restrictions caused by the COVID-19 pandemic. As people started to travel more, there was an increase in beach and other holidays,…
Skin care in Austria flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges. Retail volume and current value growth increased across all categories in 2023. Overall, skin care is…
Despite the much higher average unit prices, premium beauty and personal care products remain very popular among Austrian consumers. Premium products witnessed strong price increases as inflation remained stubbornly high in 2023. The most popular…
Consumer awareness of healthy teeth and oral care remains strong in Austria. As a result, demand for oral care products remained steady with volume sales rising marginally in 2023. In tandem, inflation pushed up unit prices thus positively impacting…
Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as…
Mass beauty and personal care products continues to generate the lion’s share of value sales within overall beauty and personal care in 2023. The higher cost of living remained an issue for consumers due to stubbornly high inflation rates in 2023,…
Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…
Inflation remained high in 2023, leading to significant price increases in the fragrance industry and putting further pressure on consumer budgets in Austria. This in turn led to robust current value growth for fragrances in 2023, while retail volume…
Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal.…
In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider…
In 2023, all categories of colour cosmetics in Austria experienced robust current value growth with the premium and mass segments both benefitting. Inflation continued to push up prices resulting in weaker volume sales in 2023. Premium lip products…
Beauty and personal care in Austria registered moderate current value growth during 2023 underpinned by rising average unit prices. Manufacturers were forced to increase prices due to high inflation which pushed up the costs of raw materials,…
Bath and shower volumes in Austria continued to decline in 2023, although the downturn was less severe compared to the previous year. Body wash/shower gel in oil formats and body wash peels are in greater demand, whilst consumers have less time for…
Baby and child-specific products in Austria witnessed a slight uplift in volume growth during 2023, although demand remained hampered by rising prices. Inflation remained stubbornly high in 2023 pushing up the overall cost of living. Current value…
Sun care achieved small and stable demand in Germany in 2023, in both value and volume terms. Premium sun care outperformed mass sun care, at around double the performance rate in both value and volume terms. The popularity of premium sun care is…
Skin care saw healthy value growth in Germany in 2023, supported by high prices and premiumisation, while volume sales are inching closer towards positive sales compared to the previous year. Overall, the self-care and wellness trend remains strong,…
Premium beauty and personal care outperformed its mass counterparts in Germany in 2023. The higher-income segment of consumers is less inclined to make sacrifice in beauty and personal care and considers premium options as an investment in wellbeing.…
Oral care saw small value and volume growth in Germany in 2023, supported by baseline demand for daily oral hygiene products. Toothpaste is strongly supported in this sense in a volume capacity, while tooth whiteners was seeing the strongest value…
Men’s grooming remained in a slight negative-digit volume slump in Germany in 2023, with value sales better supported by high prices. Men’s toiletries (bath and shower) is a key subcategory which is seeing positive volume growth, alongside the good…
Mass beauty and personal care showed healthy growth in Germany in 2023. This growth was multifaceted, driven in part by inflationary price increases, but also by some consumers trading down from premium products to mass variants. Regarding the…