Beauty and Personal Care

Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

Increasingly popular in Western Europe, among Millennials and Gen Z who are most influenced by climate impact, refillable and reusable solutions continue to expand across the beauty, home care, food and drinks industries. The recurrent themes of…

Skin care saw healthy retail current value growth in 2022, although retail volume sales dropped following slight-to-moderate increases through the review period, including during the height of the Coronavirus (COVID-19) pandemic in 2020 and 2021.…

Price rises and the high cost of living in Belgium curbed demand for skin care in 2023. At the same time, trends such as clean beauty and natural beauty remained highly relevant. This resulted in a contraction of volume sales, as consumers purchased…

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…

In 2022 skin care registered only slow retail current value growth. This was mainly the effect of lower demand for body care products. Categories such as firming/anti-cellulite body care and general purpose body care registered strong double-digit…

Premium skin care largely outperformed the mass segments in Greece in 2023. Big players with huge investments are catering to a growing market of ever more aware, health- and safety-conscious local consumers who increasingly turn to the pharmacy…