Beauty and Personal Care

Sun care in Austria benefited from the ongoing recovery of travel and tourism in 2023, following the end of mobility restrictions caused by the COVID-19 pandemic. As people started to travel more, there was an increase in beach and other holidays,…

Skin care in Austria flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges. Retail volume and current value growth increased across all categories in 2023. Overall, skin care is…

Despite the much higher average unit prices, premium beauty and personal care products remain very popular among Austrian consumers. Premium products witnessed strong price increases as inflation remained stubbornly high in 2023. The most popular…

Consumer awareness of healthy teeth and oral care remains strong in Austria. As a result, demand for oral care products remained steady with volume sales rising marginally in 2023. In tandem, inflation pushed up unit prices thus positively impacting…

Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as…

Mass beauty and personal care products continues to generate the lion’s share of value sales within overall beauty and personal care in 2023. The higher cost of living remained an issue for consumers due to stubbornly high inflation rates in 2023,…

Hair care in Austria posted moderate growth in current value terms throughout 2023 as high inflation resulted in further price increases. Hair care is performing well post-pandemic as consumers spend more time out of the home. Freshly washed and…

Inflation remained high in 2023, leading to significant price increases in the fragrance industry and putting further pressure on consumer budgets in Austria. This in turn led to robust current value growth for fragrances in 2023, while retail volume…

Hair removal is enjoying a healthy performance in Austria following the declines seen during the pandemic years. The demand for depilatories weakened in the pandemic as consumers spent less time at home and saw little need for regular hair removal.…

In Austria, deodorants witnessed double-digit growth in current value terms boosted by price increases. Retail volume growth remained steady but was slightly slower than in 2022. As an everyday product, demand held steady as consumers consider…