Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sun care in Austria benefited from the ongoing recovery of travel and tourism in 2023, following the end of mobility restrictions caused by the COVID-19 pandemic. As people started to travel more, there was an increase in beach and other holidays,…
Skin care in Austria flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges. Retail volume and current value growth increased across all categories in 2023. Overall, skin care is…
Despite the much higher average unit prices, premium beauty and personal care products remain very popular among Austrian consumers. Premium products witnessed strong price increases as inflation remained stubbornly high in 2023. The most popular…
Consumer awareness of healthy teeth and oral care remains strong in Austria. As a result, demand for oral care products remained steady with volume sales rising marginally in 2023. In tandem, inflation pushed up unit prices thus positively impacting…
Men’s grooming in Austria delivered a solid performance in 2023 with the category continuing to recover after the declining sales seen during the pandemic. Consumer demand for men’s grooming products has improved across all product areas in 2023 as…