Beauty and Personal Care

In 2023, sun care in India saw robust double-digit retail current value growth, with sun protection remaining the only category with notable sales. Growth was significantly driven by the continued increase in outdoor activities and events. The rising…

In 2023, skin care in India continued to see robust retail current value growth, maintaining its double-digit growth momentum. A key driver of this growth was the increasing consumer focus on ingredients, with consumer awareness and knowledge driving…

Premium beauty and personal care in India experienced robust double-digit retail current value growth in 2023, driven by categories such as colour cosmetics, skin care, and deodorants. Both international and local premium brands capitalised on this…

Oral care in India experienced mid single-digit retail current value growth in 2023, driven by brands expanding their presence in rural markets, and targeting premiumisation in urban areas. Amongst the various categories within oral care, toothpaste…

Men’s grooming in India experienced substantial retail current value growth in 2023, fuelled by increasing awareness amongst men about grooming and personal care. Historically, men in India showed limited interest in grooming beyond basic hygiene.…

Mass beauty and personal care in India experienced robust retail current value growth in 2023, with a significant driver of sales being the integration of skin care ingredients across various categories. This trend, often referred to as…

Hair care in India maintained solid retail current value growth in 2023. Salon professional hair care showed robust growth for another year in 2023, surpassing the growth rates of all other hair care categories. This growth was driven by increasing…

Fragrances in India experienced significant retail current value growth in 2023, driven by several key factors which contributed to expanding the popularity and consumption of such products. As Indian consumers increasingly prioritise personal care…

Depilatories in India experienced substantial double-digit retail current value growth in 2023, finally surpassing the pre-pandemic sales figures. This surge can be attributed to the growing consumer inclination towards personal grooming as a…

Deodorants in India showed double-digit retail current value growth in 2023. Consumers are increasingly conscious about personal hygiene, driving demand for deodorants as an essential grooming product. Moreover, a growing desire for good health and…

In 2022, colour cosmetics in India successfully recovered from the impacts of the pandemic, setting the stage for a double-digit surge in retail current value growth in 2023. Post-COVID-19, skin care products were all the rage, overshadowing the…

In 2023, beauty and personal care in India exhibited substantial retail current value growth, and maintained momentum across all the main categories. Colour cosmetics, sun care, and fragrances were amongst the fastest growing categories, driven by…

In 2023, bath and shower in India experienced mid single-digit retail current value growth, particularly driven by intimate hygiene and body wash/shower gel, which saw the strongest growth rates within bath and shower. The surge in intimate hygiene…

Baby and child-specific products in India continued to see strong retail current value growth in 2023, despite the deceleration in the birth rate. Several factors are contributing to the declining birth rate in the country, including obesity, stress,…

In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether…

Sun care saw robust value and volume sales in Mexico in 2023, strongly driven by the buoyancy in travel and tourism industries. Indeed, in 2023, Mexico's travel industry showcased strong double-digit growth in current value terms, according to…

Value sales of sun care was negligible in 2023 and this is not expected to change over the forecast period.

Skin care sales maintained a positive trajectory in Mexico in 2023, although volume trajectory is lower than value. Overall, the category has been buoyed by skin care routines consumers established during the pandemic lockdowns, when they had more…

In 2023, skin care in Cameroon showcased a multifaceted landscape. Body lotion, nearing market maturity, demonstrated modest growth with rising unit prices. Despite governmental efforts to curb the use of skin lightening products through bans and…

Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing…

Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has…

Sales in oral care continued to be supported by baseline demand in Mexico in 2023. Toothpaste continues to be a particularly large and relevant category, with brands constantly innovating and adapting to meet consumers’ needs. For example, brands are…

In 2023, core oral care categories, particularly manual toothpaste and toothbrushes, experienced growth in response to increasing awareness of oral hygiene. However, significant price hikes for leading brands of manual toothbrushes impacted volume…

Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low…

The growing trend of beard cultivation among Cameroonian men has significantly boosted the demand for razors, both for home use and barber shop services. Despite a notable increase in unit prices, razors remained a crucial part of men’s grooming…

Macroeconomic conditions proved favourable for mass beauty and personal care in Mexico in 2023. Notably, amidst an improving economic landscape marked by historically low unemployment of 2.87% and increased personal care spending, the trend of…

Mass beauty and personal care in Cameroon demonstrated remarkable resilience in the face of challenging economic circumstances in 2023. Inflation and a persistent socio-political crisis have pushed Cameroonians towards more frugal spending habits,…

Sales in hair care achieved low positive volume growth in Mexico in 2023, while value was better supported by high prices. A major trend noted in hair care is that of “skinification”, driven by consumers' increasing interest in holistic hair care and…

In 2023, hair care in Cameroon experienced a dynamic phase with significant growth in various areas, except for the declining perms and relaxants segment. This decline is attributed to changing consumer preferences, favouring casual braiding and the…

Sales were dynamic in fragrances in Mexico in 2023, in both value and volume terms. This is supported by ongoing new launches, which are increasingly common among direct sellers who are known for their flexibility, dynamism, and openness to catering…

Despite inflationary trends, fragrances in Cameroon experienced growth in 2023. The import volume of fragrances and eau de parfum has shown a consistent upward trajectory over the review period, reaching 236,366 tons in 2022 from 219,779 tons in…

Sales in depilatories in Mexico in 2023 were supported by the rebounding travel and tourism industry, following the era of the pandemic when holidays were curbed. In 2023, Mexico's travel industry continued to demonstrate robust growth, albeit at a…

Growth in depilatories in Cameroon is predominantly fuelled by the widespread popularity of women’s razors, notably favouring well-established brands like Bic from Icrafon and Gillette from Procter and Gamble in 2023. The affordability, widespread…

Sales in deodorants remained supported by baseline demand in Mexico in 2023, with various activities seen around brand promotions. For example, Unilever’s popular Axe brand, which comes in second brand place to Old Spice from Procter & Gamble, has…

An unequivocal dominance of deodorant roll-ons and sprays continued in deodorants in Cameroon in 2023, relegating the presence of alternative deodorant types such as pumps, wipes, creams, and sticks to a state of near non-existence. The historical…

Sales in colour cosmetics achieved healthy value and volume growth in Mexico in 2023. Trends in makeup are being strongly driven by pop culture influences, which are inspiring purchases. For example, we are witnessing a distinct shift away from the…

Colour cosmetics in Cameroon has sustained its robust growth trajectory in 2023, solidifying its status as one of the pre-eminent segments within the nation’s beauty and personal care industry. This flourishing industry is propelled, in part, by the…

Beauty and personal care continued its positive recovery in Mexico in 2023, thanks to an increasingly favourable economic landscape. This is characterised by a historic low unemployment rate of 2.87% and the appreciation of the MXN against the USD,…

Beauty and personal care in Cameroon is navigating through significant changes amidst a backdrop of both challenges and growth opportunities. Traditional hair care practices are witnessing a decline as wigs gain popularity, reflecting a shift towards…

Sales in bath and shower in Mexico in 2023 were supported by baseline demand. Bar soap remains the best-selling product, but the convenience offered by liquid formats is becoming increasingly attractive to Mexican consumers. Thus, while holding a…

Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer…

Sales in baby and child-specific products in Mexico in 2023 were supported by local parents becoming more demanding of quality products for their children’s care. In recent years, new parents have become increasingly aware of their children's…

Baby and child-specific products in Cameroon during 2023 was driven by affordability and essential needs in the face of the country's hot climate. Baby wipes emerged as one of the fastest-growing categories. Improved affordability made baby wipes a…

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

E-commerce growth rates have slowed from historic pandemic-related highs, meaning it is no longer a rising tide for all categories and brands. While vast potential exists, with e-commerce expected to account for half of retail’s growth over the next…

This report highlights the urgency for companies in the Health and Beauty sector to adopt transparent, effective sustainability communication to manage risks, meet legislative demands and leverage opportunities. It emphasises the necessity for firms…

Beauty and personal care recorded another year of positive growth in real value terms in Middle East and Africa in 2023, led by another strong performance in Saudi Arabia, the region’s biggest market. Saudi Arabia will also continue to be a major…

After being negatively affected by the COVID-19 pandemic in recent years, beauty and personal care was recording positive growth in real value terms in Asia Pacific in 2023. However, a difficult economic backdrop, such as high inflation resulting in…

In spite of high inflation in the region, growth has been positive in the last two years of the 2018-2023 period in Latin America, helping beauty and personal care sales recover from the losses experienced during the pandemic. Although premium…

Following the major declines in sales of colour cosmetics and fragrances in 2020 due to the pandemic, both categories have since been recovering, helping to drive the overall beauty and personal care performance in Western Europe. The growth in real…