Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely…
Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all…
Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact…
Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral…
After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite…
Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care…
Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…
Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction…
Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the…
In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…
Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…
After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to…
Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…
In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…
Sun care in Uzbekistan, initially impacted by pandemic-related travel restrictions, showed signs of recovery in 2023. As quarantine measures were lifted, the category slowly returned to pre-pandemic levels. Factors such as the country's warm climate,…
Kenya’s sun care market saw consumers shift in line with prevailing industry-wide trends in 2023, as demand for cruelty-free, eco-friendly, and natural and organic ingredients continued to rise. Consumers are also seeking multifunctional variants,…
Skin care in Uzbekistan experienced significant growth in 2023, particularly in the facial care area. Import stabilisation and improved product deliveries contributed to this surge, creating a positive market environment. Reductions in customs import…
Skin care saw Garnier introduce its green beauty concept in Kenya in 2023, addressing the rising demand for naturally sourced products. Garnier’s global president emphasised the brand's commitment to green science and sustainability during the launch…
Premium beauty and personal care products faced significant affordability challenges for a considerable number of consumers in Uzbekistan in 2023, particularly among the majority residing in major cities like the capital, Tashkent. This affordability…
Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…