Beauty and Personal Care

Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in…

In 2023, oral care in Australia experienced a stabilisation in demand, with local consumers showing a growing interest in products that offer more than just basic oral hygiene benefits. One notable trend driving this shift is the increasing focus on…

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

Total volume and current value growth rates for oral care in 2023 were down slightly on 2022. This was partly the result of increasing maturity, but mainly attributable to more cautious attitudes to spending among Algerians as high inflation…

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…

In 2023, men's grooming in Uzbekistan underwent significant development, albeit from a relatively low base. This growth reflects a notable increase in consumer interest and activity within the product area. One significant factor contributing to this…

While almost all categories of men’s grooming registered negative volume growth in 2023, men’s fragrances was the one category to buck the generally negative sales trends as both mass men’s fragrances and premium men’s fragrances registered…

Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these…

Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming…

Disposable razors, particularly Bic Sensitive 1 and Gillette Blue II, dominated the men’s grooming landscape in 2023, representing the majority of razor products available in traditional grocery retailers and corner shops across Tunisia. These brands…

Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

Men’s grooming in the Netherlands saw high single-digit retail current value growth in 2023, supported by average unit price increases. While overall retail volume sales dropped, there were positive growth performances for men’s deodorants and…

In 2023, the men’s grooming category recorded current value growth in the Czech Republic. The category’s expansion can be attributed largely to men’s skin care, which rose in both retail value and volume terms during the year. Mass men’s skin care…

2023 saw more Thai male consumers actively seeking out for-men products and putting more time into researching ingredients and benefits. Brands responded by striving to extend their portfolios to include male-specific variants as local men demanded…

In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have…

Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and…

Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair.…