Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Mass beauty and personal care remains the largest segment in Latvia. Despite the growing popularity of premium goods, the majority of consumers use mass products. Solid growth was posted by mass products in 2023, despite the ongoing financial…
Mass beauty and personal care in Kenya in 2023 saw demand driven largely by low- and mid-income consumers. Mass products’ relative affordability held high appeal given high inflation across 2022 and 2023, with budget-conscious consumers seeking out…
Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant…
Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…
Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…
The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…
In 2023, economic factors have shaped the performance of mass beauty and personal care in Ireland. High inflation, rising prices in energy and transport, and a declining GDP growth have all had an impact on sales, with shrinking disposable incomes…
Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…
The beauty and personal care industry in India continues to be dominated by mass products, as a large part of the consumer base in India is price-sensitive due to limited household incomes. Furthermore, as per Euromonitor’s Economies and Consumers…
Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted…