Beauty and Personal Care

Baby and child-specific products saw current value growth in Morocco in 2023. However, the category’s performance was dampened by the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to…

In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products…

The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…

High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products…

Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…