Beauty and Personal Care

Mass beauty and personal care in Bolivia registered higher value growth than premium in 2023. With prices rising, particularly for imported brands, due to a significant fall in foreign cash reserves, there was a degree of trading down behaviour from…

Since the peak of the COVID-19 pandemic in 2020, mass beauty and personal care has steadily recovered in current value terms. In 2022, price increases were the primary driver of current value growth as inflation soared in Bosnia and Herzegovina.…

While premium beauty and personal care products continued to show a robust performance in 2022, there was also healthy growth in sales of mass products in 2022, driven by Brazilian consumers’ increasing attentiveness towards health and skin care.…

Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This…

The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to…