Beauty and Personal Care

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

Bar soap continued to be the reigning king in bath and shower in Cameroon in 2023, despite the growing availability of shower gels. This dominance is deeply rooted in cultural habits, highlighting the significant role it plays in shaping consumer…

Bath and shower exhibited robust growth in 2023, primarily driven by price escalations as volumes lagged due to consumer retrenchment amidst inflationary pressures and premiumisation. Categories such as liquid soap, considered household staples,…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…