Beauty and Personal Care

Sales in depilatories in Spain were supported by the “home spa” trend in 2023, resulting in positive value and volume growth. Indeed, volume sales were stronger when compared to 2022, having bounced back into positive figures following a slump.…

Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading…

Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and…

In 2023, depilatories in Taiwan saw positive retail value sales, with the return to social activities encouraging

Depilatories in Thailand saw robust growth in 2023, with both volume and current value sales posting strong and steady rises. Growth was supported by fully resumed out-of-home work, study and activities, with Thais back to socialising and playing…

Depilatories registered current value growth in the Czech Republic in 2023. High inflation and the rising prices of services in beauty salons, as well as laser hair removal, temporarily supported the growing retail value of the category. Sales…

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist…

Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…

Depilatories in the UK recorded a rise in value sales for a second consecutive year in 2023. Women's razors and blades, which recorded 3% value growth, was the main driver behind this performance, although this was mostly driven by inflation and…

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

In 2023, the brand Bic Twin Lady strategically expanded its availability into traditional retailers, marking a significant move to fortify its market presence in depilatories in Tunisia. Historically, traditional grocery retailers primarily stocked…

Depilatories recorded double-digit growth in retail value terms in 2023. This strong increase was largely driven by price increases, however, as volume sales grew at a steadier pace. Depilatories are facing a two-pronged challenge when it comes to…

In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and…

2023 was the third year in a row that depilatories in Uruguay experienced volume sales decreases, with declining demand registered in all three of the categories that comprise depilatories: hair removers/bleaches, women’s pre-shave and women’s razors…

In Uzbekistan, women's razors and blades stood as a stalwart pillar in the realm of beauty essentials in 2023. Despite broader economic and geopolitical fluctuations, this category remains consistently sought after, indicating its integral role in…

2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional…

Fragrances saw growth in total volume and current value sales slow in 2023, with all categories recording poorer results than in 2022. The downturn was mainly attributable to stubbornly high inflation, which continued to place upward pressure on unit…

During 2023, fragrances in Argentina recorded triple-digit retail value growth, driven by rising inflation and price increases. However, 2023 saw the end of a boom in sales for premium fragrances. During 2021 and 2022, volume sales experienced a…

Fragrances in Australia experienced a notable upsurge in demand throughout 2023, building upon the recovery observed the previous year. This growth trend was largely driven by pent-up demand resulting from the pandemic, as social activities resumed.…