Beer

Volume sales of beer decreased in 2023 due to strong price inflation which forced consumers to cut back on consumption. In the difficult economic climate, consumers switched to wine, RTDs, as well as spirits for mixing drinks. On-trade volume sales…

Premiumisation has been a consistent trend in alcoholic drinks in the local market, with consumers favouring the higher quality of premium beer in Australia, despite the higher associated cost. However, the consumption of premium lager has been in…

Beer in Saudi Arabia in 2023 remained the only relevant category in alcoholic drinks, as non-alcoholic beer is the only AD product allowed to be consumed in the Kingdom. This is due to the strict laws prohibiting the consumption of alcoholic drinks…

Post-pandemic, Taiwanese consumers have faced weakened purchasing power, and expenditure on beer reduced in 2023, leading to a decline across all metrics, albeit at a slower rate than seen during the previous year of the review period in current…

Total volume sales of beer in Slovakia continued to decline in 2023, albeit at a slower rate than the previous year. Growth was impacted by mounting inflationary pressures, which weighed heavily on consumer purchasing power. While beer benefited from…

The year 2023 was neither the best nor the worst year for beer sales in Estonia. Following the post-pandemic recovery in 2022, 2023 saw a reconsideration of consumer purchasing habits, especially in the face of economic slowdown. Consumers were more…

In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to…

In 2023, total volume sales of beer in Norway saw a second consecutive year of strong decline, if slower than in 2022. The main factors behind the downward trajectory of total volume sales of beer towards the end of the review period were the weak…

In 2023, beer in Cameroon faced significant challenges due to a substantial increase in costs. Malt prices surged by over 50%, corn grits by 35%, good-tasting alcohol by 18%, and energy costs by 16% compared to 2022. Brewers also faced hurdles as the…

Total volume sales of beer in Switzerland decreased moderately in 2023 as a result of health and wellness trends and the general economic situation in the country. Consumers opted more frequently for non/low alcohol drinks, including non-alcoholic…

Beer in Finland experienced a decline in total volume sales in 2023. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are…

Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…

Beer registered positive volume growth in Turkey in 2023, despite the overall challenging economic conditions of steep prices rises and declining consumer spending power. Whilst volume sales are lower than those seen in 2022, beer benefits from…

Beer continued to be the most popular alcoholic drink in Guatemala and registered positive volume growth in 2023. It is a mature product, with a high degree of segmentation. Local mid-priced and economy beers dominate, with local brewery, Cervecería…

Beer saw volume sales fall significantly in Hungary in 2023. Brewers held high expectations of restoring volume sales back to pre-pandemic levels during the year. However, these efforts fell short, and the beer market experienced a decline at the…

While total beer volumes were moderately down in Denmark in 2023, value increased. This development had to do with price increases and the fact that Danes are keen to buy good quality beer rather than bulk in volume. The consumption of domestic…

Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand.…

Beer in Uzbekistan experienced growth in production despite a decrease in consumption in 2023, which was attributed to rising religious influence and a societal shift away from alcoholic drinks. This growth in production is explained by the market…

Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and…

In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing…