Beer

The year 2023 was neither the best nor the worst year for beer sales in Estonia. Following the post-pandemic recovery in 2022, 2023 saw a reconsideration of consumer purchasing habits, especially in the face of economic slowdown. Consumers were more…

In 2023, beer sales in Croatia saw a marginal increase in total volume sales, primarily attributed to the positive impact of tourism on on-trade consumption. However, off-trade sales, largely reliant on local residents, experienced a decline due to…

In 2023, total volume sales of beer in Norway saw a second consecutive year of strong decline, if slower than in 2022. The main factors behind the downward trajectory of total volume sales of beer towards the end of the review period were the weak…

In 2023, beer in Cameroon faced significant challenges due to a substantial increase in costs. Malt prices surged by over 50%, corn grits by 35%, good-tasting alcohol by 18%, and energy costs by 16% compared to 2022. Brewers also faced hurdles as the…

Total volume sales of beer in Switzerland decreased moderately in 2023 as a result of health and wellness trends and the general economic situation in the country. Consumers opted more frequently for non/low alcohol drinks, including non-alcoholic…

Beer in Finland experienced a decline in total volume sales in 2023. While on-trade volumes remained buoyant, off-trade sales suffered from the revival of personal imports from the neighbouring countries of Estonia and Lativia, where unit prices are…

Beer, despite being the largest alcoholic drink category in Canada, continued to lose popularity in 2023. The country's younger population increasingly moved away from traditional beer, perceiving it as a drink for older generations. The category…

Beer in Ecuador witnessed a dynamic struggle for dominance in 2023. Cervecería Nacional, the incumbent leader, leveraged its diverse product portfolio catering to various socioeconomic segments and extensive national distribution network to maintain…

Beer in Kazakhstan registered a significant fall in volume sales in 2023, as steep price rises dampened demand. Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation.…

2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer…

Beer in Romania suffered further volume sales decline due to lower purchasing power. Inflation remained stubbornly high with increasing manufacturing costs driving up average prices of beer. The adverse weather during the all-important summer months…

Total volume sales in beer saw slight growth in Austria in 2023. This was the result of good growth in the on-trade as consumption in inns and pubs continued to recover from the low point during the pandemic, while off-trade consumption, in turn,…

Beer in Mexico showed a total volume decline in 2023, as consumption normalised after a rebound to growth during the previous year. On-trade consumption declined slightly, as social gatherings and dining-out decreased compared with previous years,…

Beer saw volume sales increase slightly in Israel in 2023. Growing interest in craft beer remained a very strong trend in the market. While it has been adversely impacted by the Israel-Hamas War, immediately prior to the outbreak of the war the craft…

In 2023, the volume sales of beer in Georgia continued to grow, albeit at a slower pace compared to previous years. This growth, although more stable, was underpinned by both an increase in domestic production and a rise in imports. The Horeca…

Indonesia’s beer category witnessed a much slower pace of volume growth in 2023, following two consecutive years of strong double-digit growth. This positive trend aligns with the increasing consumer acceptance of alcohol and greater market tolerance…

Beer in Azerbaijan experienced positive retail volume growth in 2023, despite the significant increases in unit prices of beer. This growth can be attributed to several factors, including the recovery of tourism, overall stabilisation of demand…

Beer in Uzbekistan experienced growth in production despite a decrease in consumption in 2023, which was attributed to rising religious influence and a societal shift away from alcoholic drinks. This growth in production is explained by the market…

Beer emerged as the most preferred alcoholic beverage among Uruguayans in 2023, accounting for more than half of total alcohol consumption. In recent years, there was a clear polarisation in consumption, favouring economic beer on the one hand and…

In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing…