Bolivia

There was a significant fall in volume sales of deodorants in Bolivia in 2023. With inflation rates continuing to rise, especially for imports, and with deodorants being predominantly imported, this dampened volume sales. As such, consumers…

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has…

Colour cosmetics registered a healthy trading year in Bolivia in 2023, with both healthy value and volume growth. Innovation and also increased distribution through modern retail channels, and in particular hypermarkets such as Hipermaxi and…

Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary…

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

Retail volume and current value growth rates for ice cream in Bolivia in 2024 are expected to be significantly slower than those recorded in 2023. In keeping with the trend witnessed across snacks as a whole, this is partly due to price hikes and…

Growth in retail volume sales of gum in Bolivia in 2024 is expected to surpass that recorded in 2023. Because these products are comparatively inexpensive, the category has been better insulated than most from the negative effects of price hikes and…

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…

While sugar confectionery in Bolivia is set to expand in retail volume terms in 2024, growth is anticipated to be down slightly on 2023. Conversely, current value sales growth is expected to be moderately stronger than in the previous year. This is…

Beer in Bolivia saw on-trade volume growth slow significantly in 2023. This was mainly explained by the normalisation of on-trade consumption patterns following the impressive rebound over 2021-2022 that accompanied the easing of the pandemic and the…

Sun care was the best forming beauty care product in Bolivia in 2023, with double-digit current value and volume growth. Consumers are increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw…

Volume sales of home insecticides have seen growth in 2023 following two years of decline due to the influx of contraband products, mainly from Argentina and Brazil, driven by currency fluctuations. In 2023, however, the inflationary context in these…

Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive.…

Retail volume and current value growth rates for snacks in Bolivia in 2024 are expected to be slower than those recorded in 2023. The downturn is mainly explained by a severe shortage of US dollars in the economy resulting from declining production…

Wine in Bolivia saw total volume sales decline for a fourth consecutive year in 2023, and the category registered negative results in this regard at both the off- and on-trade levels. As was the case earlier in the review period, the contraction was…

RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For…

Cider/perry in Bolivia posted a decline in total volume sales in 2023, with demand contracting at the off- and on-trade levels after having increased at a robust pace in 2022. The downturn was mainly attributable to contraband trade, particularly the…

Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste…

Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…

Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…

Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to…

Retail tissue registered healthy current value and volume growth in 2023, with facial tissues, and in particular pocket handkerchief, registering the highest current value growth. With that being said, toilet paper remains the largest product area in…

Laundry care continues to grow in both value and volume terms in 2023, with rising prices, especially in powdered detergents, benefiting value brands, including Chinese brands, Todo Brillo from the local company Industrias Luri, and Uno from Unilever…

Air care sales returned to growth in 2023 following decline in 2022 due to the substantial influx of illegal contraband products, mostly from Argentina due to the strong devaluation of the peso. In 2023, inflation in Argentina has resulted in price…

With inflationary pressures and heightened economic uncertainty fuelled by the balance of payments crisis eroding purchasing power and confidence among consumers, retail volume and current value growth rates for savoury snacks in Bolivia in 2024 are…

Chocolate confectionery in Bolivia is poised to record an improved performance in terms of current value sales growth in 2024. However, this is primarily due to price hikes imposed to offset rising import and production costs caused by a severe…

While total volume sales of spirits in Bolivia increased in 2023, growth continued to be constrained by contraband trade. This was particularly the case at the off-trade level, which accounts for the lion’s share of consumption and where the category…

Growth in total volume sales of alcoholic drinks in Bolivia in 2023 was considerably slower than that recorded in 2022. This was mainly due to the stabilisation of on-trade demand, which had rebounded strongly in the previous two years in tandem with…

In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…

Overall, performance was moderate for fragrances in Bolivia in 2023, with constant value sales increasing slightly and volume sales also registering a moderate increase. However, with prices continuing to increase, especially for imports, due to a…

Depilatories in Bolivia registered high current and constant value growth, though volume sales remained largely unchanged. With inflation continuing to rise, particularly for imports, consumers were price sensitive. As such, there was a degree of…

Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy…

Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened…

In 2023, retail sales of adult incontinence products recorded substantial value growth. This growth was largely driven by price increases, as inflationary pressures continued to be felt in the country. The Bolivian market for adult incontinence…

Bath and shower in Bolivia registered a fall in volume sales, as higher inflation dampened volume sales somewhat. In particular, many imported brands registered a volume decline, due to a shortage of foreign cash reserves leading to increased…

The consumption of cigars and cigarillos in Bolivia remained niche in 2023, with these products having limited distribution. They are mainly available in small tobacco speciality stores, which in recent years have also started offering e-vapours, or…

Premium beauty and personal care registered minimal constant value growth in Bolivia in 2023, as rising prices, brought on by a sharp fall in foreign currency reserves, led to increased prices particularly for imported brand. This also led to a…

While inflation has been relatively low in Bolivia, due to a fixed exchange rate with the US Dollar, imports are expected to register higher price increase than local dairy products. With baby food largely dependent on imports, inflation is…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

Sweet spreads are expected to register a decrease in volume sales in 2023. Part of this decline is due to the widespread availability of smuggled sweet spreads in outdoor markets. Smuggling has increased significantly in recent years. Bolivia’s fixed…

Wound care is expected to register a further healthy increase in current value sales, as consumers continue to lead more active lives post pandemic. However, constant value growth is expected to be more muted, as wound care is dominated by imported…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

While carbonates continues to be the most popular soft drink in Bolivia, it has reached maturity and volume growth is expected to be muted in 2023. Continuing population growth supports volume sales. but overall carbonates is expected to be the…

Tea is expected to register moderate constant value and volume growth in 2023, with continuing population growth partly supporting this growth. While coffee still accounts for more value sales, tea sales are also significant and tea is expected to…