Bolivia

Energy drinks continue their upward trajectory in 2023 and are expected to register healthy volume growth, supported by continuing population growth. In addition, frequent product launches, the influx of new brands and also price stability drive…

With agricultural workers getting wage increases, this increased the cost of sugar in Bolivia in 2023. This has impacted juice players, particularly those companies that do not have price agreements with the sugar mills. That being said, juice is…

RTD tea is expected to register volume growth in 2023, supported by continuing population growth and also stable prices for local brands, which have been protected to an extent from global inflationary pressures. The segment is also seeing continuing…

Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar. However, there has been challenges for the economy in 2023, with sharp falls in foreign currency reserves and this…

Sports drinks continues to grow from strength to strength and in 2023 is expected to register double-digit volume growth. One factor driving this healthy growth is an expanding consumer base. Not only are sports drinks consumed by athletes looking to…

Air care sales returned to growth in 2023 following decline in 2022 due to the substantial influx of illegal contraband products, mostly from Argentina due to the strong devaluation of the peso. In 2023, inflation in Argentina has resulted in price…

Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to…

Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive.…

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

Volume sales of home insecticides have seen growth in 2023 following two years of decline due to the influx of contraband products, mainly from Argentina and Brazil, driven by currency fluctuations. In 2023, however, the inflationary context in these…

Laundry care continues to grow in both value and volume terms in 2023, with rising prices, especially in powdered detergents, benefiting value brands, including Chinese brands, Todo Brillo from the local company Industrias Luri, and Uno from Unilever…

Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace,…

Surface care is recording further growth in Bolivia in 2023. The impact of the pandemic has boosted the adoption and use of task- or room-specific cleaning products, especially bathroom cleaners and limescale removers. Bathroom cleaners have…

Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…

Throughout 2023, away-from-home tissue and hygiene sustained its upward trajectory in Bolivia, benefiting from the complete normalisation of activities and the absence of pandemic-related restrictions. This conducive environment facilitated…

Menstrual care in Bolivia witnessed steady growth in 2023, driven by a surge in sales of innovative products. Kotex spearheaded this trend by introducing products that serve dual functions, catering to menstrual care while also addressing urinary…

A noticeable trend shaping nappies/diapers/pants in Bolivia since 2023 is the increased demand for larger sizes, particularly XXXG sizes. This surge is attributed to children using diapers for more extended periods, driven by factors such as busy…

In 2023, retail sales of adult incontinence products recorded substantial value growth. This growth was largely driven by price increases, as inflationary pressures continued to be felt in the country. The Bolivian market for adult incontinence…

Retail tissue registered healthy current value and volume growth in 2023, with facial tissues, and in particular pocket handkerchief, registering the highest current value growth. With that being said, toilet paper remains the largest product area in…

In 2023, tissue and hygiene sales in Bolivia recorded higher-than-normal value growth. This was largely driven by price increases, as inflationary pressures were still largely felt in the country. During the year, Bolivia faced significant economic…

In 2023, wipes in Bolivia recorded steady value sales growth. This growth was in part driven by price increases, as inflation continued to be felt in the country, and in part due to premiumisation in the product area. Innovation in baby wipes has…

Among baby and child-specific products in Bolivia in 2023, sun care registered the highest current value and volume growth. Parents are becoming increasingly aware of the need to protect their children from the sun. In the western part of Bolivia,…

Bath and shower in Bolivia registered a fall in volume sales, as higher inflation dampened volume sales somewhat. In particular, many imported brands registered a volume decline, due to a shortage of foreign cash reserves leading to increased…

It was a subdued picture for beauty and personal care in Bolivia in 2023. While Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar, there were challenges for the…

Colour cosmetics registered a healthy trading year in Bolivia in 2023, with both healthy value and volume growth. Innovation and also increased distribution through modern retail channels, and in particular hypermarkets such as Hipermaxi and…

There was a significant fall in volume sales of deodorants in Bolivia in 2023. With inflation rates continuing to rise, especially for imports, and with deodorants being predominantly imported, this dampened volume sales. As such, consumers…

Depilatories in Bolivia registered high current and constant value growth, though volume sales remained largely unchanged. With inflation continuing to rise, particularly for imports, consumers were price sensitive. As such, there was a degree of…

Overall, performance was moderate for fragrances in Bolivia in 2023, with constant value sales increasing slightly and volume sales also registering a moderate increase. However, with prices continuing to increase, especially for imports, due to a…

Hair care in Bolivia registered a moderate increase in both constant value and volume sales in 2023. With prices still on the rise, particularly for imported brand, due to a severe shortage in foreign cash reserves, local value brands performed well.…

Mass beauty and personal care in Bolivia registered higher value growth than premium in 2023. With prices rising, particularly for imported brands, due to a significant fall in foreign cash reserves, there was a degree of trading down behaviour from…

Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened…

Oral care in Bolivia registered moderate constant value and volume growth in 2023. Though prices increased for imported brands in particular in 2023, due to a sharp fall in foreign cash reserves, the essentialness of products such as toothpaste…

Premium beauty and personal care registered minimal constant value growth in Bolivia in 2023, as rising prices, brought on by a sharp fall in foreign currency reserves, led to increased prices particularly for imported brand. This also led to a…

There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…

Sun care was the best forming beauty care product in Bolivia in 2023, with double-digit current value and volume growth. Consumers are increasingly conscious of the danger of sun exposure and in particular higher SPF offerings, such as SPF 50, saw…

The report examines the economic landscape of Bolivia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption. However global economic…

The consumption of cigars and cigarillos in Bolivia remained niche in 2023, with these products having limited distribution. They are mainly available in small tobacco speciality stores, which in recent years have also started offering e-vapours, or…

In 2023, e-vapour products in Bolivia experienced considerable growth and formalisation in the distribution channels for e-vapour products. The availability of these products surged in both modern and traditional retail outlets. Initially, e-vapour…

In 2023, tobacco in Bolivia recorded one of its most challenging periods in recent times, primarily due to a notable growth in the availability of illegal cigarette brands. Until a few years ago, Bolivia was primarily a transit country for the…

In 2023, cigarettes in Bolivia witnessed a notable surge in the presence of smuggled brands. These products, previously predominant in provinces and rural areas, made significant inroads into urban markets, particularly in kiosks, popular markets,…

The number of households is set to increase moderately, while the average household size will remain unchanged in Bolivia over 2023-2028. Extended ("Other") households will remain the dominant household type but the fastest household expenditure…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Growth in total volume sales of alcoholic drinks in Bolivia in 2023 was considerably slower than that recorded in 2022. This was mainly due to the stabilisation of on-trade demand, which had rebounded strongly in the previous two years in tandem with…

Beer in Bolivia saw on-trade volume growth slow significantly in 2023. This was mainly explained by the normalisation of on-trade consumption patterns following the impressive rebound over 2021-2022 that accompanied the easing of the pandemic and the…

Cider/perry in Bolivia posted a decline in total volume sales in 2023, with demand contracting at the off- and on-trade levels after having increased at a robust pace in 2022. The downturn was mainly attributable to contraband trade, particularly the…

RTDs in Bolivia showed another solid performance in 2023, with off- and on-trade volume sales growing at robust rates. Continued investment in innovation and marketing activities helped to maintain strong consumer interest in the category. For…

While total volume sales of spirits in Bolivia increased in 2023, growth continued to be constrained by contraband trade. This was particularly the case at the off-trade level, which accounts for the lion’s share of consumption and where the category…

Wine in Bolivia saw total volume sales decline for a fourth consecutive year in 2023, and the category registered negative results in this regard at both the off- and on-trade levels. As was the case earlier in the review period, the contraction was…

The La Paz in Bolivia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Santa Cruz in Bolivia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…