Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…
Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…
Booking services grew significantly in 2022 and have continued to grow, although to a lesser extent, in 2023. The category has yet to reach the level of sales seen immediately prior to the COVID-19 crisis, although it is close to doing so. Growth has…
The Norwegian tourism industry has faced unprecedented challenges due to the global pandemic. As a result, many businesses within the sector were forced to lay off employees as travel restrictions and lockdowns severely impacted tourism activities.…
Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely by leisure travel, with a notable rebound in international arrivals from France, Spain and the UK. Here, the country benefits from…
Booking has experienced remarkable current value growth, particularly fuelled by leisure travel, which is set to continue in 2023. Leisure travel encompasses holidays and recreational trips undertaken by individuals seeking relaxation, exploration,…
Travel intermediaries are embracing the health and wellbeing trends by introducing a range of new products specifically designed for mental and physical rejuvenation. In 2023, there has been a noticeable rise in the number of Vietnamese individuals…
Business travel bookings have been on the rebound, although the space looks different post-pandemic. Small group travel and 1:1 meetings in particular are on the rise, due in part to the cultural shift associated with distributed team and hybrid work…
The cost of living crisis has not had a significant impact on Czech consumers' appetite for travel. Following the pandemic, Czechs are looking to travel abroad after two years of travel restrictions, when many consumers spent holidays at home. As…
Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail…
Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…
The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…
Tourism Malaysia is looking for new ways to expand its reach and entice more travellers to book a holiday in the country. For example, Tourism Malaysia collaborated with Indonesian travel platform Traveloka on a smart partnership campaign to promote…
The war in Ukraine has had a detrimental impact on the travel industry in Kenya, including the booking sector. The conflict has resulted in an overall increase in travel costs, making it more expensive for individuals to explore various destinations…
COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…
Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…
Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.
Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…
Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…