Market research on the travel industry. Our reports feature a wea...
Market research on the travel industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Consumer demand for outbound travel remains strong in 2023, despite the ongoing cost of living crisis, and this has enabled travel intermediaries to register a strong performance in terms of booking sales. Travellers are taking advantage of…
There continues to be a noticeable preference for shorter lead-time bookings, particularly when it comes to holiday destinations that are closer to the customer’s home and offer lower travel costs. These include journeys that can be easily undertaken…
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…
Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…