Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Coffee in Brazil maintained low and stable retail volume growth annually for several years before the pandemic, despite already substantial domestic consumption. Growth eased during the pandemic, and after a year of retail volume decline for coffee…
Tea, which was once a rapidly growing category in Brazil, is encountering a slowdown in its retail volume growth, due to evolving consumer preferences and economic shifts. While tea is no longer viewed as an essential commodity by some, there is…
Nescau from Nestlé is set to remain the leading brand in other hot drinks in retail value terms in 2023, and also increase its share of sales. The company expanded its Nescau portfolio with the launch of Nescau Extra Cacao 30% and 60% variants. These…
After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…