Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…
While plastic pouches have been gaining share in the category, composite containers continue to be the most widely used packaging format in dried baby food in Brazil, utilised extensively by leading brands such as Nestlé. These containers combine…
In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…
Flexible plastic continues to be the preferred packaging material for confectionery products in Brazil, utilised extensively by the leading players in this category. This material's versatility is crucial in accommodating various portion sizes,…
Given Brazil’s equatorial and tropical climate, the country faces unique challenges in food packaging. The high temperatures and frequent rainfall necessitate packaging solutions that prioritise product preservation. Brick liquid cartons, renowned…
Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the…
Flexible packaging remained the dominant pack type in the biggest hot drinks category, coffee, in Brazil in 2023, which is expected to continue to be the case throughout the forecast period. As with most other pack types, flexible packaging was…
Plastic pouches, already the preferred packaging solution for dried ready meals in Brazil, continued gaining share in 2023. The growing popularity of this packaging type can be attributed to several key factors. Plastic pouches are known for their…
In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…
Brick liquid cartons are the dominant packaging choice for plant-based milk in Brazil, mirroring their dominance in the packaging of traditional drinking milk products. Leading players such as NoMoo leverage this packaging solution extensively. The…
Processed fruit and vegetables packaging continued to grow in Brazil in 2023,. Consumers are increasingly looking for convenient and ready-to-eat food options, but also appreciate the extended shelf life that comes with processed fruit and…
Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…
In 2023, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…
Rigid bottles remained dominant across soft drinks packaging in Brazil, which is expected to continue over the forecast period. The success of this pack type is driven by its affordability, durability and convenience over alternatives, such as glass…
Glass jars continue to lead the packaging of honey in Brazil, preferred by prominent brands such as Mel Tropical and Bee Seasonal. This trend is driven in part by the association of glass with premium quality, which appeals to consumers looking for…