Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
Apparel and footwear specialists maintained growth in current value terms in Brazil in 2023, as well as in outlet numbers. Value sales finally returned to the pre-pandemic level, although the same could not be said of outlet numbers. Lojas Renner…
Appliances and electronics specialists saw current value growth in Brazil in 2023, finally recovering to the pre-pandemic level of sales. One positive factor was the higher temperatures driving sales of air treatment products. However, the channel…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
In 2023, convenience retailers in Brazil maintained retail current value growth, and also returned to growth in outlet numbers, as consumers looked to shop for essentials close to home. OXXO was one retailer which opened more stores at the end of the…
Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
Although the number of outlets in general merchandise stores saw a slight rise in Brazil in 2023, current value sales saw a significant (double-digit) decline. With the accounting inconsistencies of Americanas in recent years coming to light at the…
This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…