Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Apparel and footwear specialists maintained growth in current value terms in Brazil in 2023, as well as in outlet numbers. Value sales finally returned to the pre-pandemic level, although the same could not be said of outlet numbers. Lojas Renner…
Appliances and electronics specialists saw current value growth in Brazil in 2023, finally recovering to the pre-pandemic level of sales. One positive factor was the higher temperatures driving sales of air treatment products. However, the channel…
In 2023, convenience retailers in Brazil maintained retail current value growth, and also returned to growth in outlet numbers, as consumers looked to shop for essentials close to home. OXXO was one retailer which opened more stores at the end of the…
Direct selling maintained current value growth in Brazil in 2023, continuing the trend seen throughout the review period. The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence…
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
Although the number of outlets in general merchandise stores saw a slight rise in Brazil in 2023, current value sales saw a significant (double-digit) decline. With the accounting inconsistencies of Americanas in recent years coming to light at the…
Health and beauty specialists maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023, with growth across all channels by both measures. Raia Drogasil (Droga Raia, RD Farmácias, and Drogaria Onofre) consolidated…
Home products specialists maintained low growth in outlet numbers and stronger growth in current value terms in Brazil in 2023. However, not all players performed well. In April 2023, the partners in Tok & Stok – the private equity fund Carlyle and…
After a difficult couple of years, hypermarkets returned to growth in current value terms in Brazil in 2023, although outlet numbers continued to decline. The hypermarket business model has suffered from the strong expansion of neighbourhood…
The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…