Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…
Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…