Brazil

Brazil’s political landscape is more stable, which is reflected in slight improvement in economic freedom, although government finances have worsened. The economy will moderate further, but inflationary pressures have subsided and the foreign…

The São Paulo in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Rio de Janeiro in Brazil report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

In 2023, wine in Brazil maintained a similar performance to 2021 and 2022, with decreasing total volume sales, driven purely by the continued poor performance of still red wine in the country. This is due consumers’ lack of interest in the category,…

Glass jars continue to lead the packaging of honey in Brazil, preferred by prominent brands such as Mel Tropical and Bee Seasonal. This trend is driven in part by the association of glass with premium quality, which appeals to consumers looking for…

Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…

In 2023, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…

RTDs in Brazil maintained continued, although slower, total volume growth in 2023. The main development seen in RTDs in 2023 was the newfound focus of such products, with a slower increase for malt-based RTDs, which often offer a very similar flavour…

Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…