Brazil

Polarisation in consumption habits was seen, as the pandemic and economic crisis hit Brazilians hard. However, as pressures on the economy eased, 2023 was a more positive year, and an increasing number of consumers had a propensity to spend on health…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

In 2023, the upward trend in household consumption persisted for a tenth consecutive quarter in Brazil. This resurgence in spending was underpinned by significant macroeconomic factors, including improvements in income levels and employment, coupled…

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

In 2022, premium beauty and personal care in Brazil increased by a rapid 23% in current value terms, diverging significantly from the growth observed in the mass segment, of 12%. In 2023, this gap narrowed. Growth in premium beauty and personal care…