Brazil

In 2023 Brazil extended its lead over Germany, now ranked fourth globally, and solidified its position as the third-largest market for oral care globally – only lower than the US and China, respectively. The Brazilian market remains more relevant in…

Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%)…

Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario…

Hair care experienced double-digit retail current value growth in Brazil in 2023, and high temperatures were an important driver of this growth. The year 2023 was considered one of the hottest in the historical series according to the National…

The slow recovery of the Brazilian economy marked 2023. GDP grew by 3% compared with the previous year, while GDP per capita reached BRL50,194 in current value terms, an increase of 2% compared with 2022. This result translated positively into…