Brazil

Plastic pouches, already the preferred packaging solution for dried ready meals in Brazil, continued gaining share in 2023. The growing popularity of this packaging type can be attributed to several key factors. Plastic pouches are known for their…

Given Brazil’s equatorial and tropical climate, the country faces unique challenges in food packaging. The high temperatures and frequent rainfall necessitate packaging solutions that prioritise product preservation. Brick liquid cartons, renowned…

Flexible plastic continues to be the preferred packaging material for confectionery products in Brazil, utilised extensively by the leading players in this category. This material's versatility is crucial in accommodating various portion sizes,…

Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…

After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…