Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Campinas and Brasília stand out as Brazil's most economically thriving cities, while Belém shows promising potential for future economic expansion. Nevertheless, Brazilian cities will continue to face challenges. In the short term, these include a…
As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…
Personal luxury retail sales grew by 8% in current value terms to reach BRL17.8 billion in 2023, supported by growth being recorded by leading players like Puig Brasil Comercializadora de Perfumes S/A, LVMH Fashion Group Brasil Ltda and Procosa…
Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic…
Although growth in current value terms slowed significantly in fine wines/champagne and spirits in Brazil in 2023, and even slipped into decline in volume and real value terms (at constant 2023 prices), this followed two years of very dynamic growth,…
Tourist visitor levels in Brazil were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. There were 5.5 million inbound arrivals in Brazil in 2023, up from 3.6…
The number of households is set to increase substantially in Brazil over 2022-2027; with couples with children remaining the leading household type. In 2022 household spending was affected by inflation, which stood at 9.3%, increasing living costs.…
Brazil’s population is projected to maintain solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will…
In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…
Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…