Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After several years of consistent solid growth, driven by new consumption occasions, innovation, and premiumisation, a hangover seemed to hit Brazil’s prolific beer category, with a strong slowdown in total volume growth in 2023. There are a plethora…
While plastic pouches have been gaining share in the category, composite containers continue to be the most widely used packaging format in dried baby food in Brazil, utilised extensively by leading brands such as Nestlé. These containers combine…
2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager,…
In 2023, cigarettes remained the primary tobacco category in Brazil. The solid retail volume growth seen by cigarettes in 2023 was mainly indicative of the dynamics surrounding illicit trade, rather than a strong increase in demand for tobacco…
Cigars in Brazil saw a double-digit retail volume decline in 2023, which can be attributed to consumers shifting their purchases to international markets. With the resurgence of international travel from 2022, Brazilian producers faced increased…