Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite multiple challenges in 2023, retail in Brazil maintained current value growth. 2023 began with the return of Luiz Inácio Lula da Silva as President of the Republic of Brazil and, shortly thereafter, the attacks of 8 January occurred, with…
The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…
After a difficult couple of years, hypermarkets returned to growth in current value terms in Brazil in 2023, although outlet numbers continued to decline. The hypermarket business model has suffered from the strong expansion of neighbourhood…
Home products specialists maintained low growth in outlet numbers and stronger growth in current value terms in Brazil in 2023. However, not all players performed well. In April 2023, the partners in Tok & Stok – the private equity fund Carlyle and…
Health and beauty specialists maintained growth in both current value terms and in terms of outlet numbers in Brazil in 2023, with growth across all channels by both measures. Raia Drogasil (Droga Raia, RD Farmácias, and Drogaria Onofre) consolidated…