Brazil

Demand for food preparation appliances has marginally improved in 2023 compared to the previous year, strongly influenced by the performances of blenders and mixers. On the other hand, centrifugal juicers and other preparation appliances continue to…

After significant declines the previous year, retail value sales of freestanding dishwashers are experiencing double-digit growth in 2023, benefiting major category players such as Midea, Electrolux, Britânia Eletrodomésticos and Whirlpool SA. While…

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards…

In Brazil, the retail volume declines experienced by air treatment products since 2020 are starting to ease, with some formats recording positive growth in 2023. However, there is still declining demand for window air conditioners, dehumidifiers and…

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

Sports drinks was historically a category which saw little innovation, and was neglected by consumers, who searched for hydration via coconut water, which is plentiful in Brazil, or water. However, since 2021 the category has seen surprisingly…

In soft drinks in Brazil, multifaceted evolution is underway. The landscape is shaped by a drive towards sustainability and logistical efficiency, as companies seek differentiation amidst the strong competition. Sustainability initiatives span water…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about…

El Niño hit Brazil and with its hotter temperatures and rain, and greening was able to spread at a faster rate than in previous years, impairing the quality and quantity of oranges produced in Brazil. Although this seems like an isolated event,…

Energy drinks is set to maintain dynamic off-trade volume growth in 2023. Red Bull and Monster Energy both have ample distribution across Brazil, which is expected to maintain their positions as the two biggest brands in energy drinks in off-trade…

Concentrates is a category that was historically able to leverage and increase sales during times of crisis, as a cheap substitute for juice. Therefore, the scenario of high inflation Brazilians have faced in 2023 seemed to be an indicator of strong…

As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…

In 2023, bottled water has experienced a significant shift towards sustainability. A notable development was the introduction of Mamba Water, an innovative brand committed to eliminating plastic use by providing mineral water in cans. This move…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

One notable historical factor contributing to the popularity of store cards in Brazil is the ease of acquisition. Typically, consumers can swiftly register for a store card in-store, a process often completed in five minutes or less. This…

Local consumers increasingly seek the ability to utilise pre-paid cards in digital domains, spanning online shopping, food delivery services, and ride-hailing platforms. Brazilians also aspire to utilise pre-paid cards in diverse contexts, including…

In 2023, Brazil's finance industry is undergoing rapid transformations driven by an expanding banked population, digitalisation, and advancements in open finance. Concurrently, consumers are increasingly turning to credit in the face of adverse…

Debit cards in Brazil have enjoyed continuous growth as an increasing number of Brazilians shift away from traditional paper-based payment methods such as cash and cheques. This transition is driven by the ongoing digitisation of financial services…

While in Brazil, the number of debit cards in circulation still surpasses that of credit cards, the latter is experiencing a more rapid growth trajectory. This surge in credit card usage is fuelled by the increasing digitisation of financial services…