Brazil

In June 2023, the percentage of households carrying outstanding debts in Brazil rose by a 0.2 percentage point, reaching a total of 78.5%, the highest level since November 2022. Among these households, 18.5% considered themselves heavily burdened…

When presented with a choice between a credit card and a card offering credit card-like functionality but without revolving credit, most Brazilians opt for the former. This inclination is rooted in a fundamental factor hindering charge cards from…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…

While the pandemic has significantly challenged more than half of Brazilian families to maintain their consumption patterns and the country continues to struggle with food insecurity, the most typical eating staple foods nationally (based on rice and…

In October 2022, Brazil’s new label legislation was put into practice, updating the previous regulations with important advancements, the first being a front-facing nutritional label. This is starting to highlight the importance of ingredients and…

2022 saw the economic problems of 2021 intensify in Brazil. The emergency aid provided by the government, which favoured greater consumption by lower-income Brazilians, had already weakened by 2021, while limited support continued to be distributed…

Health and wellness claims within hot drinks in Brazil remained a source of healthy options at the end of the review period. In October 2022, Brazil’s new label legislation on packaged foods was put into practice, updating the previous regulations…

In 2022, dairy products and alternatives continued to face challenges in Brazil given economic constraints of the local population. Despite initial benefits of pandemic-related social isolation on dairy consumption at home, Brazilians have been…

The pandemic and economic crisis hit Brazilians hard and created polarisation in consumption habits. Those in lower- income segments were forced to trade down and reduce costs by choosing regional brands or private label options, while consumers of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

With ongoing disruptions in global supply chains, the impact of rising prices in the Brazilian dairy production chain echoed through virtually all dairy derivatives in 2022, including yoghurt, albeit at a much slower rate than seen in 2021.…

In 2021, Brazil had a thriving foodtech industry, with 1,125 active companies. Amongst them, approximately 332 were dedicated to producing nutrition products, and a significant proportion of these were believed to be focused on developing plant-based…

With the ongoing disruptions in the global supply chain, the impact of rising prices on the Brazilian dairy production chain echoed through virtually all dairy categories in 2022, albeit at a much slower rate than seen in 2021. Production costs in…

As inflation impacted the Brazilian economy, the price of milk experienced a significant increase, leading to up to an 80% hike. This surge in prices put pressure on the disposable incomes of Brazilian consumers, making milk unaffordable for many…

The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…

Amongst the key categories within dairy, cheese stands out as one of the primary products derived from pure milk. Given its significance in the dairy chain, this category has been one of the most affected by significant structural changes imposed on…

The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…

Personal luxury retail sales grew by 8% in current value terms to reach BRL17.8 billion in 2023, supported by growth being recorded by leading players like Puig Brasil Comercializadora de Perfumes S/A, LVMH Fashion Group Brasil Ltda and Procosa…