Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After several years of decline, discounters returned to low growth in current value terms in Brazil in 2023. However, outlet numbers continued to fall, and the channel has not been performing well compared with other grocery retail channels. The…
In the world of writing instruments in Brazil, the year 2023 unfolded against the backdrop of a nation striving to recover from the far-reaching impacts of the pandemic. Brazil, one of the countries in which class interruptions endured the longest,…
After several years of dynamic growth, inflation and the readaptation of consumer preferences back to the “old normal” showed their claws, impacting consumers’ willingness to buy, and shifting their preferences and needs. This does not mean that…
In 2023, Brazil emerged as a beacon of recovery after the tumultuous period marked by the global pandemic. The economic landscape of the country witnessed a transformative shift as it navigated the challenges of the post-pandemic era. The first year…
2023 and into 2024 has been a challenging period for spectacles in Brazil. Despite achieving growth slightly above inflation, the category has faced significant hurdles that have required resilience and multiple sales strategies to navigate. Global…