Brazil

Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…

Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…

Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…

Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…

The lingering impact that the pandemic had on consumers’ behaviour remains clear in Brazil. With the high inflationary process resulting from misguided policies to international price variations, some animal-based proteins witnessed soaring unit…

In 2023, cough, cold and allergy (hay fever) remedies is set to maintain dynamic current value growth in Brazil. In this year, the conclusion of the Public Health Emergency of International Concern (PHEIC) for COVID-19, as declared by the World…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…

Despite the easing of the consumer price index throughout 2022, Brazilian consumers continued to pay high prices for food items. Like other categories, sauces, dips and condiments has experienced a period of widespread price increases that persists…

The year 2022 was marked by the complete resumption of in-person activities after the pandemic in Brazil. Offline classes resumed, and hybrid/in-person work arrangements were implemented; along with other activities outside the home this created a…

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

Although growth in current value terms slowed significantly in fine wines/champagne and spirits in Brazil in 2023, and even slipped into decline in volume and real value terms (at constant 2023 prices), this followed two years of very dynamic growth,…

In 2022, dairy products and alternatives continued to face challenges in Brazil given economic constraints of the local population. Despite initial benefits of pandemic-related social isolation on dairy consumption at home, Brazilians have been…

With ongoing disruptions in global supply chains, the impact of rising prices in the Brazilian dairy production chain echoed through virtually all dairy derivatives in 2022, including yoghurt, albeit at a much slower rate than seen in 2021.…

Retail demand for cooking ingredients and meals experienced a slowdown in 2022 during a period of high inflation. Throughout the year, the intensification of a phenomenon locally known as the “hourglass” effect was evident. It divided consumers into…

According to the current value of Brazilian GDP in dollars, Brazil ranks 12th amongst the world’s largest economies, almost on a par with Iran, which ranks 11th and has benefited from rises in oil prices. The fact that the Brazilian market holds…

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

While premium beauty and personal care products continued to show a robust performance in 2022, there was also healthy growth in sales of mass products in 2022, driven by Brazilian consumers’ increasing attentiveness towards health and skin care.…

The pandemic and economic crisis hit Brazilians hard and created polarisation in consumption habits. Those in lower- income segments were forced to trade down and reduce costs by choosing regional brands or private label options, while consumers of…

The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…