Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…
In 2021, Brazil had a thriving foodtech industry, with 1,125 active companies. Amongst them, approximately 332 were dedicated to producing nutrition products, and a significant proportion of these were believed to be focused on developing plant-based…
Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates…
In Brazil, the retail volume declines experienced by air treatment products since 2020 are starting to ease, with some formats recording positive growth in 2023. However, there is still declining demand for window air conditioners, dehumidifiers and…
Demand for food preparation appliances has marginally improved in 2023 compared to the previous year, strongly influenced by the performances of blenders and mixers. On the other hand, centrifugal juicers and other preparation appliances continue to…
The Brazilian dairy industry has historically had negative results in its balance of trade. The country’s dairy production has not been sufficient to supply all its needs in terms of dairy products. In the past year, for some categories it has been…
While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…
After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…
Local consumers increasingly seek the ability to utilise pre-paid cards in digital domains, spanning online shopping, food delivery services, and ride-hailing platforms. Brazilians also aspire to utilise pre-paid cards in diverse contexts, including…
Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…
Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…
In 2023, cough, cold and allergy (hay fever) remedies is set to maintain dynamic current value growth in Brazil. In this year, the conclusion of the Public Health Emergency of International Concern (PHEIC) for COVID-19, as declared by the World…
Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…
The lingering impact that the pandemic had on consumers’ behaviour remains clear in Brazil. With the high inflationary process resulting from misguided policies to international price variations, some animal-based proteins witnessed soaring unit…
Despite the easing of the consumer price index throughout 2022, Brazilian consumers continued to pay high prices for food items. Like other categories, sauces, dips and condiments has experienced a period of widespread price increases that persists…
Although growth in current value terms slowed significantly in fine wines/champagne and spirits in Brazil in 2023, and even slipped into decline in volume and real value terms (at constant 2023 prices), this followed two years of very dynamic growth,…
Retail demand for cooking ingredients and meals experienced a slowdown in 2022 during a period of high inflation. Throughout the year, the intensification of a phenomenon locally known as the “hourglass” effect was evident. It divided consumers into…
The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…
As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…
Consumers in general are no longer interested in most of the categories within home audio and cinema, with practically all of them seeing double-digit declines in both retail volume and current value terms in 2022, and this is set to continue in…