Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The slow recovery of the Brazilian economy marked 2023. GDP grew by 3% compared with the previous year, while GDP per capita reached BRL50,194 in current value terms, an increase of 2% compared with 2022. This result translated positively into…
Deodorants was one of the main growth highlights of the year in beauty and personal care in Brazil in 2023, with double-digit retail current value growth, and a strong positive advance in volume terms as well. The year 2023 was confirmed as the…
Colour cosmetics not only grew in Brazil in current value terms in 2023, but also surpassed its pre-COVID-19 level of sales. A significant driver of this growth was lip products, which had lost relevance during the mask-wearing period, but saw…
2023 was a more challenging year for alcoholic drinks in Brazil, which had shown resilience and solid total volume growth over 2020-2022 despite the COVID-19 pandemic. In 2023, total volume decreases were experienced across mid-priced lager,…
Cat food in Brazil is set to maintain its dynamic retail volume and current value growth trajectory in 2024. The Brazilian economy is showing signs of recovery from the economic crisis caused by the COVID-19 pandemic. For instance, inflationary…