Brazil

In Brazil, 2022 saw significant developments in the packaging industry, driven by changing consumer behaviour and environmental concerns. With the post-pandemic shift towards on-the-go consumption, convenience and portability becoming key…

Contrary to expectations, the national government did not advance hemp legislation for medical and industrial purposes in 2023. Instead, it opted to sidestep a potentially contentious debate, prioritising a comprehensive tax reformulation on its…

Tea, which was once a rapidly growing category in Brazil, is encountering a slowdown in its retail volume growth, due to evolving consumer preferences and economic shifts. While tea is no longer viewed as an essential commodity by some, there is…

In 2023, the hosiery category in Brazil proved resilient, as this is a fundamental and enduring investment, and a staple in the everyday wardrobe of the Brazilian population. This significance became even more apparent in the wake of the pandemic, as…

In 2023, apparel accessories in Brazil saw commendable performances across various categories, especially belts and hats/caps. These accessories, representing a diverse range of styles and trends, contributed significantly to the overall fashion…

The performance of skin care in Brazil lagged behind that of the overall beauty and personal care industry in retail current value terms in 2023, and it was the third slowest-growing category in retail current value terms in this year, after…

Cigarettes saw a strong retail volume increase in Brazil in 2023, although this was mainly due to a switch from illicit trade, rather than a strong increase in demand for tobacco products, with a decline in smoking prevalence. In 2023, cigarettes in…

Analgesics is set to maintain steady current value growth in Brazil in 2023, and will remain the largest category within OTC, with a 40% share of value sales. The consumption of analgesics is mainly related to general pain, fever, and the relief of…

In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish…

In 2023, home insecticides in Brazil posted a marginal improvement in terms of retail value and volume sales compared to the previous year. The most popular format of spray/aerosol insecticides recorded marginal growth, benefiting major players'…

In Brazil, dishwashing recorded high single-digit retail value growth, strongly influenced by a recurrent inflationary effect on current unit prices in 2023. However, in comparison to the previous year, the Brazilian economy showed signs of…

In 2023, the starchy roots market, primarily represented by cassava, experienced positive growth. Supply was robust at the start of the year, with a notable increase in cassava production in various regions due to farmers' interest in…

In the intricate world of jewellery in Brazil, the year 2023 unfolded against the backdrop of a social and economic scenario marked by both resilience and transformation. As the nation emerged from the shadows of the pandemic, the personal…

In 2023, Brazil found itself at a crucial economic juncture, emerging from the shadows of the pandemic’s economic downturn. The country experienced a reduction in inflation after grappling with the economic fallout of the pandemic, offering a glimmer…

Baked goods in Brazil during 2022 was impacted by higher input prices that were also observed in different consumer goods categories, especially for wheat prices, freight constraints and other inputs. Although Brazilian wheat production recorded…

Cider/perry returned to growth in total volume sales in Brazil in 2023. It is important to understand consumer behaviour during times of high inflation in Brazil, including the inflationary situation from 2020, which continued, although to a lesser…

Eyewear in Brazil has navigated a complex socioeconomic landscape in 2023 and 2024, marked by both local and global challenges. Post-pandemic recovery saw Brazil grappling with high inflation rates up until 2022, which significantly eroded consumers’…

Pet products in Brazil is set to experience continued retail current value growth in 2024, fuelled primarily by innovative product offerings catering to diverse consumer needs across various categories. Signs of recovery have been seen in the…

Home improvement in Brazil faced challenges in 2023 due to several factors. Although the price of construction materials stabilised, high household debt and lingering interest rates posed a challenge. Both floor tiles and wall tiles remained…

In 2023, against the backdrop of a recovering but still uncertain Brazilian economy, menstrual care witnessed modest retail volume growth, which was an improvement compared with minimal growth the previous year. Amidst the lingering effects of the…