Brazil

Home products specialists maintained low growth in outlet numbers and stronger growth in current value terms in Brazil in 2023. However, not all players performed well. In April 2023, the partners in Tok & Stok – the private equity fund Carlyle and…

Although the number of outlets in general merchandise stores saw a slight rise in Brazil in 2023, current value sales saw a significant (double-digit) decline. With the accounting inconsistencies of Americanas in recent years coming to light at the…

2023 was the first full year of Brazil’s new labelling legislation for packaged foods, after being brought into effect in October 2022. Changes were made to how nutritional labels work and are positioned, by standardising sizes, in addition to…

Having already taken over from metal tins as the main pack type in gel air fresheners in Brazil over the review period, PET jars continued to gain share in 2023. PET jars have excellent barrier properties that help retain the fragrance of the…

While full-service restaurants in Brazil continued to record a positive performance across all indicators in 2023, the channel remained under pressure, with growth notably slowing. After a year marked by a record number of families with overdue bills…

Having recovered to pre-pandemic value sales levels in 2022, cafés/bars in Brazil continued to record a positive performance in 2023. An easing of pandemic-related restrictions in Brazil in 2022 fuelled the desire for out-of-home experiences that…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Men’s grooming saw double-digit retail current value growth in 2023, with this increase once again driven primarily by the men’s fragrances category. The share of men’s fragrances within overall men’s grooming is significantly higher in Brazil (62%)…

While plastic pouches have been gaining share in the category, composite containers continue to be the most widely used packaging format in dried baby food in Brazil, utilised extensively by leading brands such as Nestlé. These containers combine…

Nappies/diapers/pants saw low retail volume growth in 2023, along with more dynamic current value growth. Brazil finds itself navigating a complex economic and social landscape, characterised by shifting demographics and evolving consumer behaviours.…

In 2023, Brazil found itself in its first official year of normalcy after the global pandemic. As the nation navigated the complexities of economic and social recovery, bags and luggage became a reflection of collective resilience and evolving…

New labelling legislation was implemented in Brazil towards the end of 2022, so 2023 was the first full year it was in place. The legislation requires a clear, prominent front-facing nutritional label of a standardised size. It also requires an alert…

In 2023, home and garden in Brazil continued to experience high value growth, albeit at a decelerated pace, influenced by a blend of discernible trends and economic dynamics. The substantial drop in inflation from 9.2% in 2022 to 4.5% in 2023,…

Small local grocers and food/drink/tobacco specialists maintained current value growth in Brazil in 2023 and remained fairly stable in terms of outlet numbers. In food/drink/tobacco specialists, the Cacau Show, Kopenhagen, and Chocolates Brasil Cacau…

2023 was a benchmark year for post-pandemic life in Brazilian foodservice, including limited-service restaurants, as it was completely free from health restrictions. The World Health Organization declared the end of the Public Health Emergency of…

With the easing of inflation and the full reopening of the country, toys and games in Brazil registered strong current value growth in 2023. Both traditional toys and games and video games saw growth, although video games saw a much stronger…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

In 2023, apparel and footwear in Brazil navigated a complex landscape, shaped by the aftermath of the global COVID-19 pandemic. As the first official year post-pandemic, the nation saw a resurgence in socialisation and a desire for a return to…

The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However,…

Street stalls/kiosks in Brazil remained highly fragmented in 2023, marked by the diversification of offers in terms of products, and by the strong presence of small and independent players. In relation to menus, the channel includes players that…

Fish and seafood consumption has been expanding due to investments in production capacity and techniques. This has resulted in productivity gains in the country's major farms. Tilapia stands out among farmed fish, gaining prominence on Brazilian…

Nescau from Nestlé is set to remain the leading brand in other hot drinks in retail value terms in 2023, and also increase its share of sales. The company expanded its Nescau portfolio with the launch of Nescau Extra Cacao 30% and 60% variants. These…

Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario…

Debit cards in Brazil have enjoyed continuous growth as an increasing number of Brazilians shift away from traditional paper-based payment methods such as cash and cheques. This transition is driven by the ongoing digitisation of financial services…

Savoury snacks registered an improved performance in retail volume terms in 2023. Growth was boosted by the return to out-of-home activities and the pursuit of products that catered to the need for on-the-go consumption occasions, with many consumers…

The rapid advance of technology has led to a significant decline in the popularity of and demand for imaging devices, as they are gradually being replaced by smartphones. With their ever-improving camera capabilities, smartphones have become the…

Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…

Processed fruit and vegetables packaging continued to grow in Brazil in 2023,. Consumers are increasingly looking for convenient and ready-to-eat food options, but also appreciate the extended shelf life that comes with processed fruit and…

Brick liquid cartons are the dominant packaging choice for plant-based milk in Brazil, mirroring their dominance in the packaging of traditional drinking milk products. Leading players such as NoMoo leverage this packaging solution extensively. The…

In traditional and connected watches in Brazil, the year 2023 unfolded against the backdrop of a recovering yet nuanced economic and social environment. As the country grappled with the aftermath of pandemic-induced uncertainties, the category…

After significant declines the previous year, retail value sales of freestanding dishwashers are experiencing double-digit growth in 2023, benefiting major category players such as Midea, Electrolux, Britânia Eletrodomésticos and Whirlpool SA. While…

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards…

RTD tea in Brazil has been seeing the launch of innovative products that cater to ever-evolving consumer preferences. An example of this is Interfood Importação, which introduced Supernova Sweet Kombucha Pink Lemonade, which offers a sweeter and less…

Despite constant discussion on the benefits of breastfeeding, milk formula has increased its market size constantly in Brazil, with manufacturers offering a wide range of options for children. The historic growth and change in infant feeding have…

Brazil's automotive industry struggles despite the semiconductor crisis ending. SUVs and crossovers sees growth, but demand for light vehicles lags behind pre-pandemic levels. Recent market developments may foment both electric (EV) and autonomous…

Polarisation in consumption habits was seen, as the pandemic and economic crisis hit Brazilians hard. However, as pressures on the economy eased, 2023 was a more positive year, and an increasing number of consumers had a propensity to spend on health…

Flexible plastic remains the dominant packaging choice for chilled processed meat in Brazil. This packaging format is favoured due to its versatility, accommodating a wide range of pack sizes and conforming efficiently to various product shapes. Its…

NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…

Throughout 2023, food inflation in Brazil eased, although some prices of consumer goods continued at higher levels. Budgetary constraints continued to pose barriers to consumption, especially of fresh fruit and vegetables. Therefore, low and…

Demand for vacuum cleaners continues to rise in 2023, with robotic, stick and steam vacuum cleaners particularly strong performers. Consumer indebtedness has been consistently high in recent years, creating a cautious approach towards spending,…

Throughout the pandemic, a notable shift in Brazilian consumer behaviour steered individuals towards retail outlets situated closer to their homes. This shift had its roots in both the regional lockdown mandates, and the prevalent apprehension about…

While in Brazil, the number of debit cards in circulation still surpasses that of credit cards, the latter is experiencing a more rapid growth trajectory. This surge in credit card usage is fuelled by the increasing digitisation of financial services…

In May 2023, the World Health Organization declared the end of the global health emergency for COVID-19, in a scenario which led to the easing of health barriers and social distancing measures, both domestically and internationally. Alongside this…

In 2023, Brazil returned to the ranks of the world’s 10 largest economies, rising from 11th to ninth place. This renewed dynamism in the global economic landscape was also reflected in the beauty and personal care industry. After a prolonged period…

In 2023, the packaging unit volumes of sauces, dips and condiments in Brazil continued to grow, driven by factors such as increasing demand for convenient and diverse food options on the back of changing consumer preferences and urbanisation, which…

Plastic pouches, already the preferred packaging solution for dried ready meals in Brazil, continued gaining share in 2023. The growing popularity of this packaging type can be attributed to several key factors. Plastic pouches are known for their…

In 2023, demand for refrigeration appliances is improving compared to the previous year’s decline. Stronger performances by freestanding electric wine coolers/chillers and freestanding fridge freezers are highly influencing the growth trajectory of…

As differentiation in carbonates is becoming harder, and consumers are becoming more price-sensitive, players are searching for competitive advantages, such as looking for new claims and improving cost efficiency related to logistics and…

Tourist visitor levels in Brazil were continuing to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. There were 5.5 million inbound arrivals in Brazil in 2023, up from 3.6…

Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of…