Brazil

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch activity.

Driven by the easing of inflationary pressures and the good performances of the largest categories, traditional toys and games in Brazil registered strong current value growth in 2023. In particular, games and puzzles managed to expand its customer…

Consumer foodservice in Brazil is mostly dominated by independent operators, with independent players holding 98% share of foodservice outlets in 2023 overall. This demonstrates opportunities for expansion to national and foreign chains. Small…

The recent trajectory of edible oils in Brazil brings with it dynamics influenced by both the consumption of a product predominantly manufactured abroad, such as olive oil, and by its commodity-like characteristics, as seen in soy oil. The average…

Strong environmental awareness and solid recycling habits lead to almost half of consumers identifying as Zero Wasters, reflected in their sustainable shopping decisions. Over half of Zero Wasters are willing to invest more in sustainable products,…