Brazil

Economic uncertainty in 2022 impacted access not only to high-value products in Brazil but also to basic items for various consumer groups in the country. The inflationary process triggered by macroeconomic policies, combined with external shocks to…

Retail volume sales of home laundry appliances in Brazil are stabilising in 2023, following several years of decline. Consumer confidence rates are improving as national interest rates have decreased and the impact on appliance prices, as well as…

In 2021, Brazil had a thriving foodtech industry, with 1,125 active companies. Amongst them, approximately 332 were dedicated to producing nutrition products, and a significant proportion of these were believed to be focused on developing plant-based…

While demand for personal care appliances in Brazil rises further, current value sales continue to record dynamic double-digit growth in 2023. Inflationary pressures continue to push up the average unit price although at a slower rate than in 2022.…

After a significant decline in demand in 2022, retail volume sales of large cooking appliances are growing in 2023, albeit slowly, benefiting both national and international manufacturers in the country. On the other hand, retail value growth’s…

Demand for small cooking appliances in Brazil continues to notably rise in 2023, with light fryers, rice cookers, hard pod coffee machines and espresso coffee machines particularly strong growth drivers. Among soft growth drivers, the demand relates…

In Brazil, the retail volume declines experienced by air treatment products since 2020 are starting to ease, with some formats recording positive growth in 2023. However, there is still declining demand for window air conditioners, dehumidifiers and…

Although they face stiff competition from glass bottles, metal beverage cans continued to gain share as a pack type for lager in 2022. This is because metal beverage cans are lightweight and easy to handle, making them convenient for on-the-go…

Retail volume sales of in-car entertainment decreased in 2022, and this trend is set to continue in 2023, as other products have been becoming more popular to meet such demand. Meanwhile, retail current value sales increased in 2022, a trend which is…

Away-from-home (AFH) tissue and hygiene endured significant sales fluctuations in recent years, mirroring the economic and social challenges facing the nation. The onset of the pandemic dealt a severe blow to the category as businesses shuttered and…

The lingering impact that the pandemic had on consumers’ behaviour remains clear in Brazil. With the high inflationary process resulting from misguided policies to international price variations, some animal-based proteins witnessed soaring unit…

In 2023, cough, cold and allergy (hay fever) remedies is set to maintain dynamic current value growth in Brazil. In this year, the conclusion of the Public Health Emergency of International Concern (PHEIC) for COVID-19, as declared by the World…

This report provides valuable insights into product innovation in Brazil, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.…

The Brazilian dairy industry has experienced a challenging scenario in recent years, marked by concerns over the exit of medium and small dairy producers, and a decline in the dairy cattle population. This trend is primarily driven by the absence of…

As in 2022, sales of premium and luxury cars were in decline in Brazil in 2023 in all measures – volume, current value and value at 2023 constant prices – although the declines slowed significantly in 2023, compared with a year earlier. Sales of…

Consumers in general are no longer interested in most of the categories within home audio and cinema, with practically all of them seeing double-digit declines in both retail volume and current value terms in 2022, and this is set to continue in…

Despite the easing of the consumer price index throughout 2022, Brazilian consumers continued to pay high prices for food items. Like other categories, sauces, dips and condiments has experienced a period of widespread price increases that persists…

In 2022, bar soap remained the biggest product area in beauty and personal care packaging in Brazil. The main pack type used for bar soap is flexible paper, which accounts for more than half of the packaging unit volumes in this category. However, it…

Retail demand for cooking ingredients and meals experienced a slowdown in 2022 during a period of high inflation. Throughout the year, the intensification of a phenomenon locally known as the “hourglass” effect was evident. It divided consumers into…

Although growth in current value terms slowed significantly in fine wines/champagne and spirits in Brazil in 2023, and even slipped into decline in volume and real value terms (at constant 2023 prices), this followed two years of very dynamic growth,…

In 2023, Brazil's finance industry is undergoing rapid transformations driven by an expanding banked population, digitalisation, and advancements in open finance. Concurrently, consumers are increasingly turning to credit in the face of adverse…

With ongoing disruptions in global supply chains, the impact of rising prices in the Brazilian dairy production chain echoed through virtually all dairy derivatives in 2022, including yoghurt, albeit at a much slower rate than seen in 2021.…

During the latter half of the review period, sweet biscuits, along with other household staples. were affected by inflationary pressures. This was partly due to the impact of rising energy costs, which made the production of food more expensive.…